Latino Program

Yes, Latino Vote Can Have Big Impact This Election

The Latino population is growing, and with it a bloc of eligible Latino voters. From 2000 to 2010, the Latino population grew by 43% according to the Census bureau. That population has continued to grow from 2010 until today, making up over 16% of the total population, which means more Latinos than ever are becoming eligible to vote each year. Despite this growth, Nate Cohn argued in his New York Times column last week that this voting bloc won’t make a difference in the November elections:

“Yet the vote is unlikely to deal a severe blow to the [Republican] party’s chances in November’s midterm elections. Hispanic voters may be flexing their growing political muscles in presidential elections, but they have far less sway over the composition of the House or the Senate, particularly in 2014.”

While it is true that many of this year’s most critical Senate races aren’t in the states with the largest Latino populations, there are races in states where the growing Latino population can exercise major muscle and make a critical difference. Cohn’s argument fails to consider how this growing population coupled with the anti-immigrant rhetoric fueled by the Republican party can drive up Latino voter turnout this year. This can make a big difference in states with tight races.

In Colorado, for example, where the number of Latinos has grown significantly — by 41% between 2000 and 2010, now making up over 20% of the population —  this voting bloc can play a big role in a close race. Similarly, in states with tight races like Georgia and North Carolina, even though Latinos make up around 9% of the population, that population grew by 96% and 111% respectively since 2000. This dramatic growth makes this a voting bloc that can have a major impact in what are expected to be two very close elections.
 

PFAW

PFAW Challenges Perdue’s Record in New Spanish-Language Radio Ad

Following David Perdue’s win last week in the Georgia GOP Senate runoff, People For the American Way released a Spanish-language radio ad today challenging Perdue’s history on jobs, workers’ rights, and immigration. The ad exposes Perdue’s record of exploiting workers in the private sector and his careless attitude about immigration reform, addressing issues important to voters.

This is the latest effort of PFAW’s award-winning Latino vote program working to mobilize Latino voters in key states, a constituency that can have a significant impact on elections, by highlighting the extreme views of GOP candidates.

Latinos currently make up more than 9 percent of Georgia’s population—enough to play a critical role in choosing the state’s next senator and governor.

The ad is running in Atlanta starting today until August 6. You can hear the Spanish version of the ad here.

PFAW

PFAW’s Latino Vote Program: Spanish-Language Radio Ad Challenges Perdue in Georgia

People For the American Way today launched its second Spanish-language radio ad of the cycle, challenging Georgia Senate candidate David Perdue and his extreme stances on jobs, workers’ rights, and immigration. The ad will air starting today in Atlanta. (An English translation of the ad is available below. You can hear an English version of the ad here.)

“David Perdue has an extreme agenda and he’s way out of step with Georgia’s Latino voters,” said Randy Borntrager of People For the American Way. “As a private citizen, he demanded profits at the expense of American workers. Now, as a Senate candidate, he wants to maintain low wages, outsource jobs, hand out tax breaks to corporations, and continue to ignore our broken immigration system. These are the real issues at stake in this election. This is why Latino voters deserve to know about Perdue’s twisted priorities when going into the voting booth this fall.”

This ad is the latest in PFAW’s campaign to highlight the extreme views of GOP candidates to Latino voters in key states. Georgia’s Latino population has grown rapidly in recent years, increasing by more than 110% since 2000. Latinos now represent more than 9% of the state’s population.

“Latino voters hold a tremendous amount of power in this election,” said Borntrager. “We’re making sure that this critical community understands what’s at stake in 2014 and that the Latino voice is heard loud and clear on Election Day.”

This is the second ad of the election in PFAW’s multi-state Spanish language campaign. Early this cycle, PFAW launched an ad challenging North Carolina senate candidate Thom Tillis on his own extreme views.

The script of the ad reads:

RODRIGO: Mientras más conozco del republicano David Perdue más miedo me da y más me doy cuenta que debemos unirnos en nuestro voto contra él este noviembre.
Desde que estaba en el sector privado, el republicano Perdue ha explotado a los trabajadores.
¡Y ahora como candidato al senado quiere seguir con lo mismo: quiere dejar que las empresas manden trabajos al extranjero, donde pagan sueldos tan bajos que son ridículos!
¡Aquí, se opone al aumento del salario mínimo pero está de acuerdo en subirle los impuestos a los trabajadores!
¿Y saben qué dice de la reforma migratoria? Que es una pérdida de tiempo.
¡El republicano David Perdue no lucha por los trabajadores y no luchará por nosotros!
¡Por eso tenemos que unirnos y defender nuestros trabajos, nuestra comunidad, y votar en contra de David Perdue y los republicanos!

VO DISCLAIMER:
Este mensaje es pagado por People For the American Way, (www.pfaw.org) y no está autorizado por ningún candidato o comité de candidato. People For the American Way es responsable por el contenido de este anuncio.

In English:

RODRIGO: The more I learn about Republican David Perdue the more scared I am and the more I realize that we need to be united on our vote against him this coming November.
Since working in the private sector, David Perdue has been exploiting workers.
And now as a candidate to the Senate, he wants to do the same: He wants to allow companies to send jobs abroad, where they pay salaries so low, they are ridiculous!
Here, he opposes an increase to the minimum wage but he agrees to raise taxes for workers!
And do you know what he says about immigration reform? That it's a waste of time.
The Republican David Perdue does not fight for workers and won’t fight for us!
That's why we have to unite and defend our jobs, our community, and vote against David Perdue and the Republicans!

VO DISCLAIMER:
Paid for by People For the American Way (www.pfaw.org) and not authorized by any candidate or candidate’s committee. People For the American Way is responsible for the content of this advertising.

PFAW, a national group protecting civil rights and civil liberties, has worked in multiple local, state, and federal campaigns to engage Latino voters.

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