latino vote

American Bridge And People For the American Way Release New Video On The GOP's Offensive Immigration Rhetoric

Ahead of President Obama's immigration reform announcement tonight, American Bridge and People For the American Way are releasing a new video highlighting the continued offensive rhetoric from Congressional Republicans against immigrants and immigration reform.

"While Democrats have offered repeated olive branches to pass balanced, bipartisan, comprehensive immigration reform, Republicans have refused to take action. Instead, Republicans have shown their true colors by spending their time playing obstructionist games and making distasteful comments about immigrants in this country," said American Bridge Vice President Eddie Vale.

“Time and again, Republicans have resorted to offensive, dehumanizing rhetoric about the Latino community,” said People For the American Way President Michael Keegan. “Instead of listening to the majority of Americans and working to fix our broken immigration system, GOP leaders continue to cater to their anti-Latino, anti-immigrant base.”

After losing a second landslide election to President Obama in 2012, the GOP commissioned an autopsy on how to win future national elections, which stressed the Party's need to broaden its appeal. Specifically, the report recommended that, "on issues like immigration, the RNC needs to carefully craft a tone that takes into consideration the unique perspective of the Hispanic community."

A mere glance at Republican rhetoric on immigration shows many have not taken those findings to heart. Watch the new video from American Bridge and People For the American Way and see for yourself: http://youtu.be/XT-l4yKxvf4

PFAW’s Dolores Huerta Energizes Latino Voters in Colorado and Georgia

With Election Day rapidly approaching, get-out-the-vote outreach is heating up in key states across the country. This week, civil rights legend and PFAW board member Dolores Huerta is busy getting out the vote. She’s on the ground with PFAW staff energizing Latino voters in two critical midterm states: Colorado and Georgia.

Yesterday Huerta spoke at two kick-off events in Colorado for local canvassers going door-to-door to get out the vote. The first event, hosted by NextGen Climate Colorado and PFAW, drew scores of enthusiastic canvassers ready to talk to voters about pressing environmental issues and turn people out to the polls.

Later in the day, she met with Latino volunteers and canvassers gearing up to do voter turnout work in their communities – critical work in a state where the Senate race is tight and every vote counts.

Today Huerta has headed to Georgia with other members of the PFAW team to meet with more local organizers, speak at a rally, and encourage local residents to cast their ballots on Tuesday.

As Huerta said yesterday:

The Latino vote can decide the election, as we have done in other states. We need to elect people who are going to protect us – to protect our health, our safety, and work to pass immigration reform. It’s up to each one of us. We need to contact our friends and families to make sure they vote.

Indeed, Latino voters may prove to be decisive in a number of tight races. In both Colorado and Georgia, as well as in four other states with close Senate races, the Latino portion of the electorate is larger than the polling margin between the candidates. PFAW will continue to be on the ground in these states, working to ensure that Latino voters are informed, engaged, and ready to cast a vote on Election Day.
 

PFAW

New Spanish-Language Radio Ad Supporting Mark Udall Airs in Colorado

Starting today, a new Spanish-language radio ad supporting Senator Mark Udall will hit the airwaves in Colorado. The ad is part of a NextGen Climate and PFAW Spanish-language campaign to highlight the stark differences between Udall and GOP candidate Cory Gardner on issues important to Latino voters.

The radio ad underscores Udall’s support for immigration reform and environmental protections. It points out that Udall is “the only candidate who supports immigration reform” in the Senate race.

Latinos make up roughly 14 percent of the state’s electorate, and a recent poll of Latino registered occasional voters in Colorado showed that 89 percent are either “almost certain to” or will “probably” vote in the midterms, making this community a critical voice in the tight Senate race. PFAW and NextGen Climate have been working together in the state to engage and turn out Latino voters. The two organizations recently began airing Spanish-language TV ads in Colorado highlighting GOP candidate Cory Gardner’s record of supporting polluters and encouraging voters to cast their ballots for Udall instead.

You can read a transcript of the new radio ad, as well as an English translation, below.

Los republicanos nos quieren engañar acerca de quién es Mark Udall. Pero no lo lograrán. Mark Udall es un auténtico defensor de la comunidad.Udall ha luchado para mantener limpios el aire y el agua, protegiendo la salud de nuestros hijos. Además, él es el único candidato que sí apoya la reforma migratoria.

Tu voto es tu poder. ¡Votar ahora es muy fácil! Busca la boleta de votación que fue enviada a tu casa. Márcala y envíala por correo inmediatamente.¡Así de fácil! Confiamos en Mark Udall porque él nos dice la verdad y por eso, merece tú voto. Marca tu boleta y envíala por correo hoy mismo. El voto es tu poder. ¡Usalo!


VO Disclaimer: Pagado por NextGenClimate Action Committee, nextgenclimate.org. No está autorizado por ningún candidato o comité del candidato. NextGen Climate Action Committee es responsable por el contenido de este anuncio. Endosado por People For the American Way.

English translation of radio ad:

Republicans want to deceive us about Mark Udall. But they won’t accomplish it. Mark Udall is a champion for our community. He’s fought to keep our air and water safe – to protect our children’s health. Udall is the only candidate who supports immigration reform.

Your power is your vote. And now voting is easy! Search for the ballot that was mailed to your home. Just mark your ballot and mail it back immediately. It’s that simple! We trust Democrat Mark Udall because he tells us the truth – and that’s why he deserves our vote. Mark your ballot and mail it back today. The vote is your power. Use it!


VO Disclaimer:
Paid for by NextGen Climate Action Committee, nextgenclimate.org.  Not authorized by any candidate or candidate’s committee.  NextGen Climate Action Committee is responsible for the content of this advertising. Endorsed by People For the American Way.

###

PFAW

PFAW Spanish-Language Ad Challenges Walker in Wisconsin

Today People For the American Way (PFAW) released a new Spanish-language radio ad highlighting Gov. Scott Walker’s alarming track record on unemployment, the minimum wage, and education. The ad will air in Milwaukee, Racine, and Green Bay beginning today.

“Scott Walker’s destructive record speaks for itself,” said Scott Foval, regional political coordinator at People For the American Way. “He doesn’t think the minimum wage ‘serves a purpose.’ He made it more expensive for DREAMers to go to college. He cut millions of dollars from Wisconsin’s schools. This is not the kind of leader Wisconsin deserves. All Wisconsinites deserve a governor who respects working families and values education for all.”

This radio ad is the latest effort in People For the American Way’s multi-year, nationwide campaign to engage Latino voters in key states by shedding light on the agendas of GOP candidates. In this election cycle, PFAW has also aired Spanish-language ads in Georgia, North Carolina, and Colorado.

The script of the ad reads:

Nuestra comunidad valora el trabajo duro y una buena educación. Sabemos lo importante que son para nuestro futuro. Pero el Republicano Scott Walker no comparte esos valores ni respeta nuestro deseo de un mejor futuro. Con Walker como gobernador la comunidad latina ha sufrido tres veces más desempleo que otros grupos en Wisconsin. Y Walker se opone a subir el sueldo mínimo, diciendo que eso no serviría para nada. Además le aumentó la matrícula universitaria a los DREAMers y recortó 800 millones en fondos para la educación.

Walker bloquea nuestro futuro, y no comparte nuestros valores. Ya basta de que Scott Walker y los republicanos nos falten el respeto. El 4 de noviembre, votaremos en contra de Walker y los republicanos.


VO Disclaimer: Pagado por People For The American Way, Tesorero Randy Borntrager; no autorizado por ningún candidato, representante de candidatos o comité.

English translation:

Our community respects the value of hard work and a good education. We know how important those values are to our future. But Republican Scott Walker doesn’t share those values – or respect our dream of a better tomorrow. With Walker as governor, our community suffered three times the unemployment rate of non-Latinos in Wisconsin. And Walker opposes raising the minimum wage, saying he doesn't think it "serves a purpose." He also increased college tuition for DREAMers, and cut 800 million dollars from education.

Walker’s not just blocking our future – he doesn’t respect our values. We’ve had enough of Scott Walker’s - and the Republicans’ - lack of respect. And we must vote to protect the future of our community. On November 4th, we’re voting against Scott Walker and the Republicans.


VO Disclaimer: Paid for by People For the American Way, Randy Borntrager Treasurer; not authorized by any candidate, candidate’s agent, or committee.

###

Republicans Said What About Immigrants?

Today PFAW is releasing a new digital ad in Virginia highlighting GOP Congressional candidate Barbara Comstock’s dehumanizing rhetoric toward immigrants. Taking a page out of former gubernatorial candidate Ken Cuccinelli’s playbook, who has compared immigrants to rats, last month Comstock compared immigrants to FedEx packages.

Comstock said in a recent debate: “Fedex can track packages coming in here all the time. We can track people who are coming into the country, and we can do that right.”

Beginning today, the ad (pictured above) will run in Northern Virginia until Election Day, as will a Spanish-language version of the ad. The text above the ad notes:

Virginia Republicans continue to use dehumanizing and degrading language towards immigrants. Hold them accountable on Election Day, November 4!

Comstock’s comment is just the latest example from a political party that continues to alienate the Latino community with its demeaning rhetoric and harmful agenda. Despite what GOP candidates may believe, immigrants are not rats, or Fed Ex packages, or dogs, or drug runners. That’s why PFAW is working hard this election cycle — in states including Georgia, North Carolina, Colorado, and Wisconsin — to highlight for Latino voters the harmful track records of GOP candidates, and encouraging voters to keep that in mind when they cast their ballots on Election Day.

PFAW

PFAW and NextGen Climate Release New Spanish-Language TV Ad in Colorado

Today People For the American Way (PFAW) and NextGen Climate released a new Spanish-language TV ad highlighting the stark contrast between GOP Senate candidate Cory Gardner’s record of supporting polluters and Democratic candidate Mark Udall’s commitment to protecting the health of Colorado children. The ad will air in Denver and Colorado Springs.

“The difference between these two candidates could not be greater,” said Randy Borntrager, political director of People For the American Way. “Udall is fighting for everyday families while Gardner is pushing a destructive agenda that benefits the few. Access to clean air and clean water is critical in the lives of real Coloradans, including those in the Latino community. We’re making sure voters keep these differences in mind on Election Day, and reminding them how easy and important it is to cast a ballot.”

“Congressman Gardner's polluter-friendly policies threaten the safety and health of the Latino community, and Colorado families across the state,” said Georgie Aguirre-Sacasa, state director of NextGen Climate Colorado. “Latino voters have the power to keep Gardner and his harmful policies out of the Senate.”

Two weeks ago, PFAW and NextGen Climate released a first Spanish-language TV ad challenging Gardner on his record of standing on the side of polluters and wealthy donors.

This ad push is the latest step in People For the American Way’s multi-year, nationwide campaign to engage Latino voters in key states by shedding light on the agendas of GOP candidates on issues ranging from immigration to education to the environment. NextGen Climate Colorado is working on the ground in Colorado’s communities to expose Gardner’s extreme positions on critical issues like climate change, and to empower voters to hold him accountable at the ballot box.

The script of the TV ad reads:

Este es tu poder. Poder, para frenar al republicano Cory Gardner, quien apoya a contaminadores multi-millonarios que envenenan el agua y el aire. Poder para elegir al demócrata Mark Udall, quien lucha para proteger la salud de nuestros hijos.

Marca la boleta que recibiste y envíalo por correo inmediatamente. ¡Así de fácil! Usemos el buzón del correo para votar y elegir a Mark Udall. Este es tu poder. ¡Úsalo!
 

VO Disclaimer: People For the American Way y NextGen Climate Action Committee son responsables por el contenido de este anuncio.

English translation:

This is your power. The power to stop Republican Cory Gardner, who supports billionaire polluters that poison our air and water. The power to elect Democrat Mark Udall, who’s fighting to protect the health of our children.

Mark the ballot you received in the mail and send it back immediately. It’s that simple! Let’s use our mailboxes to vote, and elect Mark Udall. This is your power. Use it!
 

VO Disclaimer: People For the American Way and NextGen Climate Action Committee are responsible for the content of this advertising.

###
 

PFAW Releases New Spanish-Language Ad Challenging Deal and Perdue in Georgia

Today People For the American Way released its most recent Spanish-language TV ad highlighting the troubling records of Georgia Governor Nathan Deal and GOP Senate candidate David Perdue on employment issues. The ad will air starting today in Atlanta. Two weeks ago, PFAW launched an ad challenging Deal and Perdue on their dangerous agendas on immigration, education, and the minimum wage.

“David Perdue says he’s proud of his record of outsourcing jobs, but firing thousands of workers is nothing to be proud of,” said Randy Borntrager, political director of People For the American Way. “Both Perdue and Deal have been on the wrong side of issues affecting working families across the state. We’re making sure Latino voters in Georgia know about the Republican candidates’ alarming right-wing records.”

The most recent census estimates show that people who identify as Hispanic or Latino now represent more than 9 percent of Georgia’s population. This growing community could very well play a major role in deciding who wins the state’s close elections.

This ad push is the latest step in People For the American Way’s multi-year, nationwide campaign to engage Latino voters in key states by shedding light on the agendas of GOP candidates on issues ranging from immigration to education to the environment. PFAW also recently began running Spanish-language ads in North Carolina and Colorado.

The script of the ad reads:

Sabemos lo que es ganarse la vida honradamente. Pero los republicanos tienen un concepto muy diferente.

David Perdue ha explotado y ha despedido a miles de trabajadores. Y que dijo al respecto? “I’m proud of it.”

Y gracias al gobernador Deal, Georgia tiene la tasa de desempleo mas alta del país.

Estos republicanos no comparten nuestros valores. Votemos contra ellos el 4 de noviembre.

VO Disclaimer:
People For the American Way es responsable por el contenido de este anuncio.

English translation:

We know the value of hard work. But Republicans have a very different view of ‘hard work.’

David Perdue has exploited workers and fired thousands. And what did he say about that? “I’m proud of it.”

And thanks to Governor Deal, Georgia has the highest unemployment rate in the nation.

These Republicans don’t share our values. That’s why we must vote against the Republicans on November 4th!

VO Disclaimer:
People For the American Way is responsible for the content of this advertising.

###

People. Not Packages.

GOP Congressional candidate Barbara Comstock thinks the government should track immigrants like FedEx tracks packages.

"Fedex can track packages coming in here all the time," Comstock said. "We can track people who are coming into the country."

Last year, Republican gubernatorial candidate Ken Cuccinelli even compared immigrants to rats.

Republicans aren’t just using dehumanizing rhetoric – they’re pushing an agenda that would harm Virginia families.

People are not Packages!

Vote against the Republicans on November 4th.

 

PFAW Spanish-Language Ads Challenge Tillis in North Carolina

Today People For the American Way (PFAW) launched a new Spanish-language TV ad highlighting North Carolina Senate candidate Thom Tillis’s alarming track record on education and the minimum wage. The ad will air starting today in Charlotte, Greensboro, and Raleigh.

PFAW is also beginning an expanded push of a Spanish-language radio ad calling out Tillis’s positions on healthcare, education, and tax breaks for the rich.

“Thom Tillis has been on the wrong side of issues important to many North Carolina Latino voters,” said Randy Borntrager, Political Director of People For the American Way. “He has spoken out against raising the minimum wage, harmed the state’s education budget, and bragged about blocking health coverage for hundreds of thousands of North Carolinians. We want to make sure that on Election Day, voters know what Thom Tillis is all about.”

According to the most recent census data, roughly nine percent of North Carolina’s residents identify as Latino or Hispanic. Though relatively small in number, Latino voters may play a decisive role in a close Senate race where every vote counts.

This ad push is the latest in People For the American Way’s multi-year, nationwide campaign to engage Latino voters in key states by shedding light on the agendas of GOP candidates on issues ranging from immigration to education to the environment. PFAW also recently began running Spanish-language ads in Georgia and Colorado.

The script of the TV ad reads:

El republicano Thom Tillis no respeta los valores de nuestra comunidad.

Cortó 500 mil millones de dolares del presupuesto para la educación de nuestros hijos.

Dijo que era “peligroso” levantar el sueldo mínimo aunque somos una comunidad trabajadora.

¡Republicanos como Thom Tillis nos siguen bloqueando oportunidades, y esa falta de respeto no la permitiremos!

El 4 de noviembre votaremos contra Thom Tillis.

People For the American Way es responsable por el contenido de este anuncio.

English translation:

Republican Thom Tillis doesn’t respect the values of our community.

He cut the education budget for our children by half a billion dollars.

He said it was “dangerous” to raise the minimum wage even though we’re a hardworking community.

Republicans like Thom Tillis keep blocking opportunities for us, and that kind of disrespect we will not allow!

On November 4th, we are voting against Republican Thom Tillis.

People For the American Way is responsible for the content of this advertising.

###
 

New Spanish-Language Radio Ad in Colorado Calls Out Gardner on His Extreme Views

Radio listeners in Colorado will be hearing a new Spanish-language radio ad today highlighting the stark differences between the Senate candidates’ stances on environmental issues.

The ad, aired by NextGen Climate and supported by People For the American Way, sheds light on GOP candidate Rep. Cory Gardner’s ties to wealthy special interests who pollute the environment as well as Democratic candidate Sen. Mark Udall’s commitment to protecting clear air and water for Colorado families. The ad closes with a call to action for voters: “Let’s remember: our vote is our strength.”

On Monday, PFAW and NextGen Climate began airing a TV ad that also calls Gardner out on his record of standing on the side of polluters and wealthy donors. This work is part of a multi-year, nationwide campaign to engage Latino voters in key states that PFAW has been leading since 2011.

You can read a transcript of the ad, as well as an English translation, below.


El republicano Cory Gardner nos quiere engañar.

Dice que valora a nuestra comunidad, pero su campaña acepta dinero de contaminadores multimillonarios que envenenan el aire y agua. Y nosotros estamos expuestos a la contaminación ambiental hasta 4 veces más que a otros residentes de Colorado.

Por esto ¿A quien apoyaremos este Noviembre? ¡Al demócrata Mark Udall!

El lucha para que tengamos agua limpia y aire sano en nuestros hogares y vecindarios.¡Y el protege la salud de nuestras familias y de nuestros hijos por que valora a nuestra comunidad! Por eso, en estas elecciones tenemos la responsabilidad hacia nuestro pueblo de votar por Mark Udall.

Recordemos: nuestro voto es nuestra fuerza.

VO Disclaimer:
Pagado por NextGenClimate Action Committee, nextgenclimate.org. No está autorizado por ningun candidato o comité del candidato. NextGen Climate Action Committee es responsable por el contenido de este anuncio. Apoyado por People For the American Way.

English translation:

Republican Cory Gardner wants to deceive us.

He says he values our community, but he takes money for his campaign from billionaire polluters who poison the air and water. And we are exposed to pollution by as much as 4 times greater than other Colorado residents.

Because of this, who will we be supporting this November? Democrat Mark Udall!

He fights so that we have clean air and water in our neighborhoods and homes. And he protects the health of our families and children because he values our community! That’s why we have the responsibility to our community to vote for Mark Udall in this election.

Let’s remember: our vote is our strength.

VO Disclaimer:
Paid for by NextGen Climate Action Committee, nextgenclimate.org.  Not authorized by any candidate or candidate’s committee.  NextGen Climate Action Committee is responsible for the content of this advertising. Supported by PFAW.

PFAW

New PFAW and NextGen Climate Spanish-Language Ad Challenges Gardner in Colorado

People For the American Way and NextGen Climate today released a new Spanish-language TV ad challenging Colorado Senate candidate Cory Gardner on his record of standing on the side of polluters and wealthy donors. The ad will air in Denver and Colorado Springs.

“Cory Gardner has made clear who he’s fighting for, and it sure isn’t Colorado families,” said Randy Borntrager, Political Director of People For the American Way. “From supporting those who want to pollute the environment to prioritizing the agendas of wealthy donors, Gardner has an alarming track record. Latino voters deserve to know what’s at stake here.”

“Congressman Gardner denies the basic science of climate change and would allow corporate polluters to continue putting Colorado’s families and communities at risk,” said Abby Leeper, NextGen Climate Colorado spokesperson. “His views run counter to the views of a majority of Coloradans, including those in our Latino communities. We need a leader who will act on climate change now—not deny the facts."

This ad push is the latest step in People For the American Way’s multi-year, nationwide campaign to engage Latino voters in key states by shedding light on the agendas of GOP candidates on issues ranging from immigration to education to the environment. NextGen Climate Colorado is working on the ground in Colorado’s communities to expose Gardner’s extreme positions on critical issues like climate change, and empower voters to hold him accountable at the ballot box.

The script of the TV ad reads:

El republicano Cory Gardner nos quiere engañar.

Dice que valora a nuestra comunidad, pero apoya a contaminadores que envenenan nuestro aire y el agua, contaminan nuestros vecindarios, y ponen en peligro la salud de nuestros hijos.

¿Valores? Por favor. La campaña de Gardner aceptó miles de dolares de republicanos ricos y solo hace lo mejor para ellos.

Pero, no nos engaña. ¡Por eso votaremos contra Cory Gardner!

VO DISCLAIMER:

People For the American Way y NextGen Climate Action Comite son responsables por el contenido de este anuncio.

English translation:

Republican Cory Gardner wants to deceive us.  

He says he values our community, but he supports polluters who poison our air and water, pollute our neighborhoods, and put our children’s health in danger.

Values? Please. Gardner's campaign accepted thousands of dollars from rich Republicans and he does what's best for them.

But, we aren’t fooled. That’s why we’re voting against Cory Gardner.

VO: People For the American Way and NextGen Climate Action Committee are responsible for the content of this advertising.

PFAW Political Director Randy Borntrager and PFAW Coordinator of Political Campaigns Carlos Sanchez are available for interviews with the press. To arrange an interview, please contact Layne Amerikaner at media@pfaw.org / 202-467-4999.

###

Koch Brothers’ Libre Initiative Aims To Increase Conservatives’ Share of the Latino Vote

While President Obama announced a delay in taking executive action on immigration reform until after the 2014 elections, conservatives are pushing to expand their footprint in the Latino community. As Ed Morales wrote in this month’s The Progressive magazine, the Libre Initiative — which promotes itself as a nonprofit that provides social services and talks about helping Latinos achieve the American Dream, ensuring economic  freedoms, and promoting a “market-based” solution to immigration reform — is making it its mission to build ties between the conservative movement and the Latino community.

“On its website, the Libre Initiative tries to soften its image with a series of gauzy and polished short videos called "Share the Dream." They feature a New Mexico preacher named Pastor Mike Naranjo, who overcame alcoholism with self-reliance and religion. They also feature Libre's national spokesperson Rachel Campos-Duffy and [Daniel] Garza himself.

“With string music playing behind her and a picture of the sun shining on the Washington Monument, Campos-Duffy tells her family's personal story. Then she adds: "I'm worried that government programs that are supposed to help Hispanics are actually doing harm. . . . A sense of entitlement and dependency on government is starting to take over." (Campos-Duffy is married to GOP Representative Sean Duffy of Wisconsin.)

“Garza's three-and-a-half-minute video tells of how he and his family worked in the fields. "My father never took welfare," he says, but got ahead because of self-reliance. Garza warns that folks are "caught in dependency that government offers," which, he says, has "condemned their children to a life of mediocrity and subsistence. This is not the American dream. This is an American nightmare." Garza says: "Advancing economic freedom is the best way to improve human well-being, especially for those at the bottom." Taking an evangelical tone, he concludes: "The Libre Initiative is reaching the Hispanic community before they are lost forever."”

But as Morales also points out, Libre is funded by the Koch brothers, who actively work to prevent the advancement of causes that would greatly help Latinos by fighting against them, like voting rights protections, raising the minimum wage, and expanding access to healthcare.

“And when you look at Libre's funding, you see the tentacles of the Koch brothers, who have spent millions of dollars funding rightwing groups through intermediaries like Freedom Partners and an outfit called the "TC4 Trust." Libre is one of the recipients.

"Libre received $3.8 million from TC4 and Freedom Partners" in 2012, according to the Center for Responsive Politics. And Yahoo News reported that Libre's Arlington, Virginia, headquarters "also shares a floor in the same office building as Freedom Partners."”

“Robert Maguire of the Center for Responsive Politics says this type of funding arrangement is typical of the Koch brothers. "The Koch network is unique because of the concentration of money and the lengths that they go to make the flows of money as complex as possible," he says.

“Two of the main issues on Libre's agenda are denouncing the Affordable Care Act and opposing increases to the minimum wage. Ironically, Latinos stand to benefit more from expanding access to health care and raising the minimum wage than many other groups.”

Despite the challenges, Libre’s access to the bottomless bank accounts of the Koch brothers means it’s a player progressives should take seriously — and a reminder that the votes of Latino citizens are not to be taken for granted.
 

PFAW

Yes, Latino Vote Can Have Big Impact This Election

The Latino population is growing, and with it a bloc of eligible Latino voters. From 2000 to 2010, the Latino population grew by 43% according to the Census bureau. That population has continued to grow from 2010 until today, making up over 16% of the total population, which means more Latinos than ever are becoming eligible to vote each year. Despite this growth, Nate Cohn argued in his New York Times column last week that this voting bloc won’t make a difference in the November elections:

“Yet the vote is unlikely to deal a severe blow to the [Republican] party’s chances in November’s midterm elections. Hispanic voters may be flexing their growing political muscles in presidential elections, but they have far less sway over the composition of the House or the Senate, particularly in 2014.”

While it is true that many of this year’s most critical Senate races aren’t in the states with the largest Latino populations, there are races in states where the growing Latino population can exercise major muscle and make a critical difference. Cohn’s argument fails to consider how this growing population coupled with the anti-immigrant rhetoric fueled by the Republican party can drive up Latino voter turnout this year. This can make a big difference in states with tight races.

In Colorado, for example, where the number of Latinos has grown significantly — by 41% between 2000 and 2010, now making up over 20% of the population —  this voting bloc can play a big role in a close race. Similarly, in states with tight races like Georgia and North Carolina, even though Latinos make up around 9% of the population, that population grew by 96% and 111% respectively since 2000. This dramatic growth makes this a voting bloc that can have a major impact in what are expected to be two very close elections.
 

PFAW

PFAW Challenges Perdue’s Record in New Spanish-Language Radio Ad

Following David Perdue’s win last week in the Georgia GOP Senate runoff, People For the American Way released a Spanish-language radio ad today challenging Perdue’s history on jobs, workers’ rights, and immigration. The ad exposes Perdue’s record of exploiting workers in the private sector and his careless attitude about immigration reform, addressing issues important to voters.

This is the latest effort of PFAW’s award-winning Latino vote program working to mobilize Latino voters in key states, a constituency that can have a significant impact on elections, by highlighting the extreme views of GOP candidates.

Latinos currently make up more than 9 percent of Georgia’s population—enough to play a critical role in choosing the state’s next senator and governor.

The ad is running in Atlanta starting today until August 6. You can hear the Spanish version of the ad here.

PFAW

PFAW’s Latino Vote Program: Spanish-Language Radio Ad Challenges Perdue in Georgia

People For the American Way today launched its second Spanish-language radio ad of the cycle, challenging Georgia Senate candidate David Perdue and his extreme stances on jobs, workers’ rights, and immigration. The ad will air starting today in Atlanta. (An English translation of the ad is available below. You can hear an English version of the ad here.)

“David Perdue has an extreme agenda and he’s way out of step with Georgia’s Latino voters,” said Randy Borntrager of People For the American Way. “As a private citizen, he demanded profits at the expense of American workers. Now, as a Senate candidate, he wants to maintain low wages, outsource jobs, hand out tax breaks to corporations, and continue to ignore our broken immigration system. These are the real issues at stake in this election. This is why Latino voters deserve to know about Perdue’s twisted priorities when going into the voting booth this fall.”

This ad is the latest in PFAW’s campaign to highlight the extreme views of GOP candidates to Latino voters in key states. Georgia’s Latino population has grown rapidly in recent years, increasing by more than 110% since 2000. Latinos now represent more than 9% of the state’s population.

“Latino voters hold a tremendous amount of power in this election,” said Borntrager. “We’re making sure that this critical community understands what’s at stake in 2014 and that the Latino voice is heard loud and clear on Election Day.”

This is the second ad of the election in PFAW’s multi-state Spanish language campaign. Early this cycle, PFAW launched an ad challenging North Carolina senate candidate Thom Tillis on his own extreme views.

The script of the ad reads:

RODRIGO: Mientras más conozco del republicano David Perdue más miedo me da y más me doy cuenta que debemos unirnos en nuestro voto contra él este noviembre.
Desde que estaba en el sector privado, el republicano Perdue ha explotado a los trabajadores.
¡Y ahora como candidato al senado quiere seguir con lo mismo: quiere dejar que las empresas manden trabajos al extranjero, donde pagan sueldos tan bajos que son ridículos!
¡Aquí, se opone al aumento del salario mínimo pero está de acuerdo en subirle los impuestos a los trabajadores!
¿Y saben qué dice de la reforma migratoria? Que es una pérdida de tiempo.
¡El republicano David Perdue no lucha por los trabajadores y no luchará por nosotros!
¡Por eso tenemos que unirnos y defender nuestros trabajos, nuestra comunidad, y votar en contra de David Perdue y los republicanos!

VO DISCLAIMER:
Este mensaje es pagado por People For the American Way, (www.pfaw.org) y no está autorizado por ningún candidato o comité de candidato. People For the American Way es responsable por el contenido de este anuncio.

In English:

RODRIGO: The more I learn about Republican David Perdue the more scared I am and the more I realize that we need to be united on our vote against him this coming November.
Since working in the private sector, David Perdue has been exploiting workers.
And now as a candidate to the Senate, he wants to do the same: He wants to allow companies to send jobs abroad, where they pay salaries so low, they are ridiculous!
Here, he opposes an increase to the minimum wage but he agrees to raise taxes for workers!
And do you know what he says about immigration reform? That it's a waste of time.
The Republican David Perdue does not fight for workers and won’t fight for us!
That's why we have to unite and defend our jobs, our community, and vote against David Perdue and the Republicans!

VO DISCLAIMER:
Paid for by People For the American Way (www.pfaw.org) and not authorized by any candidate or candidate’s committee. People For the American Way is responsible for the content of this advertising.

PFAW, a national group protecting civil rights and civil liberties, has worked in multiple local, state, and federal campaigns to engage Latino voters.

###

David Perdue: Too Extreme for Georgia

On Tuesday, David Perdue triumphed over longtime representative Jack Kingston in the Republican runoff for Saxby Chambliss’ U.S. Senate seat. The former Dollar General CEO has never run for political office, a distinction he has made the central theme of his campaign. Perdue has boasted that he is a “different kind of candidate,” but we’ve seen a candidate like him before: 2012 Republican presidential nominee Mitt Romney.

The similarities between Romney and Perdue are striking: both CEOs, both millionaires, and both completely out of touch. Romney, however, was accused by right-wingers of being one thing Perdue clearly isn’t: moderate. Perdue has made no attempt to seem even relatively moderate and has dragged his extremist ideals as far to the right as he can. Make no mistake: he will not represent Georgia. Instead, he’ll represent those like him: wealthy, anti-immigrant and anti-equality.

Perdue already has proven that he is wrong for Georgia. He signed the FAIR Pledge, a pledge created by the Federation for American Immigration Reform (FAIR) Task Force, vowing to oppose not only a pathway to citizenship for undocumented students but also any increase in work visas for legal immigrants. He is also anti-choice and anti-equality. With nearly 10 percent of Georgia’s population identifying as Latino and over 260,000 Georgians identifying as LGBTQ, Perdue would have a duty to represent all of his constituents—and that is a duty he won’t fulfill.

David Perdue has made it clear that he does not understand needs of Georgia’s diverse, changing population, which is why PFAW will help to make it clear that he is not the right choice for Georgia.
 

PFAW

How the Shifting Cuban Vote Can Change History

The Pew Research Center reported last week that the partisan affiliations of Cuban Americans are shifting dramatically as the younger generation coming of age in the United States is affiliating with the Democratic party rather than the GOP.

The shift in the Cuban population — which long leaned Republican — is helping to create a larger shift to the left among Latino voters. Studies of the Cuban population in Florida mark 2004 as the turning point when the number of registered Republicans in Miami-Dade County began declining dramatically. In 2000, 75 percent of Florida Cubans voted for George W. Bush; in 2004, 71 percent voted for Bush; and in 2008, 65 percent voted for McCain. But in 2012, Obama won 49 percent of the Cuban vote in Florida, compared to Romney’s 47 percent, the first time in recent history that a Democratic presidential candidate has outpolled the Republican in that demographic.

This shift provides a powerful example of the increasingly pivotal role of the Latino community in national elections. If Cuban Americans had voted in 2000 in the same patterns as they vote now, the outcome of the 2000 presidential election — which was decided by a handful of votes in Florida (and a bad Supreme Court decision) — could very well have been different, as would our history.

These changes are reflected in the larger Hispanic/Latino community. While the percentage of Latinos may be small, this community is growing fast and increasingly provides the margin to put progressive candidates over the top.

That’s why it makes such a dramatic difference when progressives reach out to the community and hold Republicans accountable for their anti-Latino, anti-immigrant rhetoric. Watch below some of PFAW’s ads that have engaged Latino communities in recent elections.

PFAW

PFAW Mobilizes Latino Voters to Save the Senate, Has First Spanish Language Ad in North Carolina Race

The National Journal just cited our work in an article about how control of the Senate could hinge on Latino voters. The story focused on the North Carolina race and noted that PFAW was the first group out with a Spanish Language ad targeting extreme Republican candidate Thom Tillis. PFAW’s political director, Randy Borntrager, spoke with the National Journal about why Tillis is out of touch with North Carolinians, and why his extreme agenda is bad for Hispanics.

From the article:

"North Carolina is the first state we've gone into because Thom Tillis's extreme agenda is forcing our hand to get involved early," said PFAW political director Randy Borntrager. "We're extremely concerned about the Latino community understanding what's at stake, so we engaged quickly."

Borntrager said Tillis's record on Medicaid, education, and tax breaks for the wealthy, combined with a history of "foot-in-mouth" comments when it comes to minorities, was something PFAW would make sure all Latinos were aware of come November.

"He's so bad on so many issues that's it is an incredible motivation to get out and vote," Borntrager said.

PFAW's award-winning program to mobilize the Latino vote has made a difference in key races over the last several election cycles – including major impacts in several presidential swing states in 2012. As Latino voters become more and more critical to progressive victories at the ballot box, our program will continue to grow with the support of allies who understand the urgent need to speak directly to this long-overlooked community.

Read the entire article here.

PFAW

North Carolina GOP Senate Candidate Thom Tillis Marginalizes Minority Communities

In an interview recorded in September 2012, North Carolina Speaker of the House and U.S. Senate candidate Thom Tillis compared the growing population of African Americans and Latinos to a stagnant “traditional population of North Carolina and the United States.”

In an interview highlighted by Talking Points Memo, which first spotted the 2012 interview, a spokesman for Tillis claimed that “traditional North Carolinians refers to North Carolinians who have been here for a few generations.”

If you listen to the full context of Tillis’ remarks, however, it is clear that he was referring to the “traditional population” as a group distinct from the “Latino population” and the “African American population.”

Right Wing Watch points out that “traditional population” and “traditional Americans” are frequently used by anti-immigrant extremists as euphemisms for “white population.” For instance, in The Social Contract, a journal founded by an influential anti-immigrant leader, the term is used in a 2012 essay by Brenda Walker when she says, “Traditional Americans are assailed by affirmative action and benefits for illegal aliens, which are not available to citizens.”

In speaking of the “traditional population,” Tillis stands alongside people like William Gheen, founder of anti-immigrant group Americans for Legal Immigration PAC, who said that immigration reform would create a situation in which “traditional Americans, like those who that have been here for hundreds of years in descendancy, will no longer govern our own nation.”

It is true that North Carolina’s African American, Latino, and Asian American populations are growing faster than its white population. For instance, the Latino population in North Carolina grew by 111.1 percent from 2000 to 2010, increasing from 4.7 percent of the population to 8.4 percent. Yet Tillis has consistently worked to marginalize Latinos, by cutting spending on education, opposing healthcare reform, and supporting a restrictive voter identification law ironically called “VIVA.” That’s why People for the American Way is working in North Carolina this year to make sure Latino voters know the threat posed by Tillis’ extreme agenda.

Last year PFAW’s Spanish-language advertising helped spur turnout among Latinos in Virginia’s gubernatorial elections, and did the same in many 2012 battleground contests. As we look to the 2014 elections, Tillis’ actions and statements marginalizing the Latino community will represent a real challenge to his standing in an increasingly powerful voting bloc.

PFAW

Spanish-Language Radio Ad Challenges Tillis in North Carolina

People For the American Way is launching a Spanish-language radio ad today challenging North Carolina Senate candidate Thom Tillis and his extreme stances on education, healthcare, and tax breaks for the rich. The ad will air starting today in Charlotte, Greensboro, and Raleigh.

“Thom Tillis has pushed an extreme agenda throughout his career,” said Randy Borntrager of People For the American Way. “He’s given tax breaks to the most privileged of our society while raising taxes on middle class families, and wants to roll back critical health care protections for families. Thom Tillis’ dangerous agenda is too extreme and Latino voters deserve to know what is at stake this election.”

The ad is the latest in PFAW’s campaign to connect with Latino voters in key states, exposing the extreme views of GOP candidates. (An English translation of the ad is available below. You can hear an English version of the ad here.)

ROSA: Como mamá, como mujer, como Hispana,
yo no apoyo al republicano Thom Tillis.
Y no lo haré ¡nunca!
Porque jamás apoyaré a una persona que recorta los fondos públicos a la educación y reduce el gasto social en salud.
¡¿Pues quién se cree este señor?!
Es obvio que no entiende, ni valora, la importancia de la educación, y no apoya el futuro de nuestros hijos.
¡Pero eso sí! Apoya los recortes en impuestos para yates y aviones de los ricos. 
Thom Tillis, ¡por favor!
Hay que ordenar sus prioridades.
Además, quiere quitarle el seguro médico a quienes lo tienen.
El seguro médico que yo ¡y SIETE MILLONES de norteamericanos! por fin tenemos, y que nos protege a nosotras y a nuestra familia.
Carolina del Norte es nuestro hogar.
Y el republicano Thom Tillis está en contra de todo lo que es importante para las familias Hispanas. Empezando por un mejor futuro para nuestros hijos.
Y si él está en contra de eso, yo estoy en contra  de él.
¡Así de fácil!
VO DISCLAIMER:
Este mensaje es pagado por People For the American Way, (www.pfaw.org) y no está autorizado por ningún candidato o comité de candidato. People For the American Way es responsable por el contenido de este anuncio.

In English:

ROSA: As a mom, a woman, a Hispanic, I do not support Republican Thom Tillis.
And I never will.
Because I will never support a person that cuts public education funds and reduces social spending on health.
Who does this gentleman think he is?
It's obvious that he does not understand nor value the importance of education and doesn't support our kids future.
But what does he do? He supports tax breaks for the rich with yachts and airplanes.
Thom Tillis, please!
Set your priorities straight!
Plus, he wants to take away health insurance from those who have it.
The health insurance that I, and seven million Americans, finally have, and that protects us and our families.
Look, North Carolina is our home.
And Republican Thom Tillis is against everything that's important for Hispanic families. Starting with a better future for our kids.
And if he's against that, I'm against him.
As easy as that!
VO DISCLAIMER:
Paid for by People For the American Way (www.pfaw.org) and not authorized by any candidate or candidate’s committee. People For the American Way is responsible for the content of this advertising.

PFAW, a national group protecting civil rights and civil liberties, has worked in multiple local, state, and federal campaigns to engage Latino voters.

###

Share this page: Facebook Twitter Digg SU Digg Delicious