People For the American Way and McAuliffe Campaign to Launch Major Spanish-Language Ad Buy in VA

TV Ad Campaign Will Highlight Ken Cuccinelli's Discriminatory Agenda & Career-Long Record of Divisive Rhetoric 

People For the American Way and Terry McAuliffe's campaign for Virginia governor will launch a major partnership next week to highlight McAuliffe’s commitment to making Virginia open and welcoming to all and inform voters of his opponent Ken Cuccinelli’s record of driving a divisive and discriminatory agenda. The six-figure Spanish-language advertising campaign will include a series of TV ads running in the Washington, DC and Richmond media markets. The ad campaign will start on Monday and run through Election Day.

"Ken Cuccinelli has tried to cover up his extreme agenda on immigration, health care, women’s rights and gay rights, but his record speaks for itself," said Michael Keegan, President of People For the American Way. "From sponsoring legislation while in the State Senate that would let companies fire employees for speaking Spanish, even during break times, to launching divisive rhetorical attacks against Latinos, Cuccinelli has shown that he's more focused on driving his extreme Tea Party agenda than doing what's best for all Virginians."

"As governor, I will be committed to increasing opportunities for all Virginians, because our Commonwealth is stronger when all who want to live, work, or raise a family here are able to," said Terry McAuliffe. "We need to be focused on keeping Virginia open and welcoming to all, which is why I will be proud to sign the Virginia DREAM Act as governor and work to increase access to quality education, good jobs and support for small business owners for all citizens of our great Commonwealth."

Latino voters play an increasingly critical role in Virginia’s politics. According to the U.S. Census Bureau, roughly 8.2 percent of Virginia residents are of Hispanic or Latino descent. From 2000 to 2010, the number of eligible Latino voters in Virginia grew by 76 percent, outpacing all other groups in the electorate. 

The ad campaign is modeled after People For the American Way’s successful programs in 2012, aimed at increasing Latino turnout in key states. In 2012, People For the American Way undertook a comprehensive plan to get out the vote and communicate with Latino voters in Virginia and five other key swing states about Mitt Romney’s dangerous agenda, as well as the GOP’s extreme and offensive rhetoric about the Latino community. In Virginia, President Obama won the Latino vote by 32 points (64-33%). 

To learn more about the PFAW Latino advertising campaign’s history, please visit: http://www.pfaw.org/press-releases/2012/11/memo-pfaw-and-latino-vote

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PFAW
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