Latinos Vote! Ad Campaigns

People For the American Way’s Latinos Vote! campaign holds Republicans accountable for their anti-immigrant, anti-Latino policies and rhetoric through radio, digital, and TV ads; direct mail; and community events throughout our target states. In the last four years, the multi-million dollar campaign has been a trailblazer in 501(c)(4) Latino vote work, in some cases by being the first independent expenditure Spanish-language ads in states, and in others being the only Spanish-language ad presence. We hold events and run ads in states with historically close elections where Latino voters can be the margin of victory.

Below is a sampling of some of our ads from the 2017 election cycle.

Ed Gillespie Brings Trump’s Anti-Immigrant Bigotry to VA

TV Ad | Press release

Which Candidate Will Protect You Right to Succeed in America?

Print Ad | Blog

See more ads from the 2016 election cycle.

Be You y Vota

Video Ad | Press Release

“Motives” Catherine Cortez Masto for U.S. Senate

TV Ad | Press Release


Radio Ad | Press Release


Radio Ad | Press Release

“Prove Them Wrong” Arizona

Radio Ad | Press Release


Radio Ad (North Carolina) | Press Release

Donald Trump’s Year of Hate

TV Ad | Press Release

Register to Vote Against Trump

Radio Ad | Press Release