Latinos Vote! Ad Campaigns

People For the American Way’s Latinos Vote! campaign holds Republicans accountable for their anti-immigrant, anti-Latino policies and rhetoric through radio, digital, and TV ads; direct mail; and community events throughout our target states. The multi-million dollar campaign has been a trailblazer in 501(c)(4) Latino vote work, in some cases by being the first independent expenditure Spanish-language ads in states, and in others being the only Spanish-language ad presence. We hold events and run ads in states with historically close elections where Latino voters can be the margin of victory.

Ahora Es Cuando: Usted Tiene El Poder

Digital Ad


Get the ad in Spanish.

Eva Longoria and Zoe Saldana: “Vote for Beto for Texas”

Digital Ad | Blog post


Get the ad in Spanish.

America Ferrera and Gina Rodriquez: “Vote for Kyrsten Sinema for Arizona”

Digital Ad | Blog post

Eva Longoria: “Andrew Gillum is a True Progressive”

Digital Ad | Blog post

Gina Rodriguez and America Ferrera: “Vote for Jacky Rosen for Nevada”

Digital Ad | Blog post

Eva Longoria: “Vote for David Garcia and January Contreras for Arizona”

Digital Ad | Blog post

El Riesgo (Kyrsten Sinema and David Garcia for Arizona)

TV and Digital Ad | Press release

Cruz es pior que Trump (Beto O’Rourke for Senate)

TV and Digital Ad | Press release

Kemp Pone en Riesgo Nuestro Future (Stacey Abrams for Governor)

TV and Digital Ad

Dolores Huerta Asks Voters to Register, Vote Early and Vote on Election Day

Digital Ads

A version of each ad ran in Arizona for David Garcia; Georgia for Stacey Abrams; Nevada for Jacky Rosen; Texas for Beto O’Rourke; Florida for Andrew Gillum; Orange County, California districts; Virginia for Jennifer Wexton; and Wisconsin.

Register to Vote in Georgia


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Vote Early for Democrat Beto O’Rourke


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Vote in Florida


Get the ad in Spanish.

¿Cuáles Valores te Representan? (Andrew Gillum for Governor)

TV and Digital Ad | Press release

Andrew Gillum Comes from Our Community

Digital Ad | Press release


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Vote for Andrew Gillum for Governor

Digital Ad | Press release


Get the ad in Spanish.

#HurricaneofChange: Rita Moreno Encourages the Puerto Rican Vote!

Digital Ad | Press release


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“Consequences”

Digital Ad | Press release


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World Cup Mexico vs. Brazil Knockout Game: Slams Ted Cruz on Trump’s Child Prison Program

TV Ad | Press release


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World Cup Ad Slams GOP on Trump’s Child Prison Program

TV Ad | Press release

Get the ad in Spanish. 

Ed Gillespie Brings Trump’s Anti-Immigrant Bigotry to VA

TV Ad | Press release

Which Candidate Will Protect You Right to Succeed in America?

Print Ad | Blog


2016

Be You y Vota

Video Ad | Press Release

“Motives” Catherine Cortez Masto for U.S. Senate

TV Ad | Press Release

“Uriel”

Radio Ad | Press Release

“Careliz”

Radio Ad | Press Release

“Prove Them Wrong” Arizona

Radio Ad | Press Release

“Trumpublicans”

Radio Ad (NC) | Press Release

Donald Trump’s Year of Hate

TV Ad | Press Release

Register to Vote Against Trump

Radio Ad | Press Release

2015

ALEC/Walker

Digital Ad | Press Release

Out of Touch

Digital Ad | Press Release

Marco Rubio

Radio Ad | Press Release

Scott Walker

Radio Ad | Press Release

Mi’Jita

Radio Ad | Press Release

2014

Respect (NC)

TV Ad | Press Release

Values (GA)

TV Ad | Press Release

Un Futuro Mejor (GA)

TV Ad | Press Release

“Engaño (CO)”

TV Ad | Press Release

Tu Poder (CO)

TV Ad | Press Release

Wisconsin

Radio Ad | Press Release

Radio Ad | “Won’t Fight For Us”

Radio Ad | “Wisconsin”

Radio Ad | “Wrong for North Carolina”

Radio Ad | “Perdue”

Radio Ad | “Truth”

Radio Ad | “The Right Choice

Direct Mail | “Who Will Fight for Us?”

Direct Mail | “Who is Right for our Families?”

Direct Mail | “Enough!”

2013

TV Ad | Job Security” (VA)

TV Ad | Tim Kaine/Apoyo (VA)

TV Ad | “¿Qué tipo de persona?”(VA)