People For the American Way’s Latinos Vote! campaign holds Republicans accountable for their anti-immigrant, anti-Latino policies and rhetoric through radio, digital, and TV ads; direct mail; and community events throughout our target states. The multi-million dollar campaign has been a trailblazer in 501(c)(4) Latino vote work, in some cases by being the first independent expenditure Spanish-language ads in states, and in others being the only Spanish-language ad presence. We hold events and run ads in states with historically close elections where Latino voters can be the margin of victory.
2019
Latinos Vote! supports Democrat Dan McCready for NC9Radio Ad |
Virginia: We Have the Power to Protect Our Community Now.Radio Ad | Press release |
2018
7-year-old Migrant Girl Dies in Border Patrol CustodyDigital Ad | Press release |
Ahora Es Cuando: Usted Tiene El PoderDigital Ad |
Eva Longoria and Zoe Saldana: “Vote for Beto for Texas”Digital Ad | Blog post |
America Ferrera and Gina Rodriquez: “Vote for Kyrsten Sinema for Arizona”Digital Ad | Blog post |
Eva Longoria: “Andrew Gillum is a True Progressive”Digital Ad | Blog post |
Gina Rodriguez and America Ferrera: “Vote for Jacky Rosen for Nevada”Digital Ad | Blog post |
Eva Longoria: “Vote for David Garcia and January Contreras for Arizona”Digital Ad | Blog post |
El Riesgo (Kyrsten Sinema and David Garcia for Arizona)TV and Digital Ad | Press release |
Cruz es pior que Trump (Beto O’Rourke for Senate)TV and Digital Ad | Press release |
Kemp Pone en Riesgo Nuestro Future (Stacey Abrams for Governor)TV and Digital Ad |
Dolores Huerta Asks Voters to Register, Vote Early and Vote on Election Day
Digital Ads
A version of each ad ran in Arizona for David Garcia; Georgia for Stacey Abrams; Nevada for Jacky Rosen; Texas for Beto O’Rourke; Florida for Andrew Gillum; Orange County, California districts; Virginia for Jennifer Wexton; and Wisconsin.
Register to Vote in Georgia |
Vote Early for Democrat Beto O’Rourke |
Vote in Florida |
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¿Cuáles Valores te Representan? (Andrew Gillum for Governor)TV and Digital Ad | Press release |
Andrew Gillum Comes from Our CommunityDigital Ad | Press release |
Vote for Andrew Gillum for GovernorDigital Ad | Press release |
#HurricaneofChange: Rita Moreno Encourages the Puerto Rican Vote!Digital Ad | Press release |
“Consequences”Digital Ad | Press release |
World Cup Mexico vs. Brazil Knockout Game: Slams Ted Cruz on Trump’s Child Prison ProgramTV Ad | Press release |
World Cup Ad Slams GOP on Trump’s Child Prison ProgramTV Ad | Press release |
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Ed Gillespie Brings Trump’s Anti-Immigrant Bigotry to VATV Ad | Press release |
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Which Candidate Will Protect You Right to Succeed in America?Print Ad | Blog
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2016
Be You y VotaVideo Ad | Press Release |
“Motives” Catherine Cortez Masto for U.S. SenateTV Ad | Press Release |
“Uriel”Radio Ad | Press Release |
“Careliz”Radio Ad | Press Release |
“Prove Them Wrong” ArizonaRadio Ad | Press Release |
“Trumpublicans”Radio Ad (NC) | Press Release |
Donald Trump’s Year of HateTV Ad | Press Release |
Register to Vote Against TrumpRadio Ad | Press Release |
2015
ALEC/WalkerDigital Ad | Press Release |
Out of TouchDigital Ad | Press Release |
Marco RubioRadio Ad | Press Release |
Scott WalkerRadio Ad | Press Release |
Mi’JitaRadio Ad | Press Release |
2014
Respect (NC)TV Ad | Press Release |
Values (GA)TV Ad | Press Release |
Un Futuro Mejor (GA)TV Ad | Press Release |
“Engaño (CO)”TV Ad | Press Release |
Tu Poder (CO)TV Ad | Press Release |
WisconsinRadio Ad | Press Release |
Radio Ad | “Won’t Fight For Us”
Radio Ad | “Wisconsin”
Radio Ad | “Wrong for North Carolina”
Radio Ad | “Perdue”
Radio Ad | “Truth”
Radio Ad | “The Right Choice
Direct Mail | “Who Will Fight for Us?”
Direct Mail | “Who is Right for our Families?”
Direct Mail | “Enough!”
2013
TV Ad | “Job Security” (VA)
TV Ad | “Tim Kaine/Apoyo (VA)”
TV Ad | “¿Qué tipo de persona?”(VA)”