Latinos Vote! Ad Campaigns

People For the American Way’s Latinos Vote! campaign holds Republicans accountable for their anti-immigrant, anti-Latino policies and rhetoric through radio, digital, and TV ads; direct mail; and community events throughout our target states. In the last four years, the multi-million dollar campaign has been a trailblazer in 501(c)(4) Latino vote work, in some cases by being the first independent expenditure Spanish-language ads in states, and in others being the only Spanish-language ad presence. We hold events and run ads in states with historically close elections where Latino voters can be the margin of victory.

Below is a sampling of some of our ads from the 2016 election cycle.

Be You y Vota

Video Ad


Press Release: http://www.pfaw.org/press-releases/2016/10/people-american-way-releases-digital-video-featuring-star-sarai-gonzalez-bomb

 

“Motives” Catherine Cortez Masto for U.S. Senate

TV ad


Press Release: http://www.pfaw.org/press-releases/2016/10/people-american-way-releases-spanish-language-ads-targeting-donald-trump-joe-

 

“Uriel”

Radio ad


Press Release: http://www.pfaw.org/press-releases/2016/10/people-american-way-releases-spanish-language-ads-targeting-donald-trump-joe-

 

“Careliz”

Radio ad


Press Release: http://www.pfaw.org/press-releases/2016/09/pfaw-s-latinos-vote-priorities-usa-release-spanish-language-anti-trump-radio-

 

“Prove Them Wrong” Arizona

Radio ad


Press Release: http://www.pfaw.org/press-releases/2016/11/people-american-way-s-latinos-vote-priorities-usa-announces-spanish-language-

 

“Trumpublicans”

Radio ad (North Carolina)


Press Release: http://www.pfaw.org/issues/pfaws-trumpublicans-radio-ads-arizona-north-carolina-and-florida

 

Donald Trump’s Year of Hate

TV Ad


Press Release: http://www.pfaw.org/press-releases/2016/06/pfaw-releases-spanish-language-ads-eight-states-coinciding-trump-campaign-lau

 

Register to Vote Against Trump

Radio Ad


Press Release: http://www.pfaw.org/press-releases/2016/10/people-american-way-launches-ad-campaign-urging-latino-voters-register-order-