People For the American Way Announces Spanish-Language TV, Radio, Direct Mail Campaign in Swing States

$1 Million Campaign Aimed at Latino Voters in Ohio, Wisconsin and Virginia

Washington, DC – People For the American Way today launched a five-week campaign aimed at exposing Mitt Romney’s dangerous agenda for Latinos, focused in the key swing states of Ohio, Wisconsin and Virginia. The first phase of the campaign, which will include over $1 million in TV, radio and direct mail outreach, starts today with a TV ad, “Somos el 47%” (“We are the 47%”), running in all three states.

“Mitt Romney and Republicans continually attack hard-working Latino families,” said Michael Keegan, President of People For the American Way. “Unfortunately for them, Americans are paying attention. At a fundraiser in April, Romney said that losing the Latino vote ‘spells doom for us.’ He was right.”

Ohio, Wisconsin and Virginia have significant and growing Latino populations. The number of Latino eligible voters has grown by 76 percent in the past decade in Virginia, by 47 percent in Ohio and by 23 percent in Wisconsin.

“The Romney agenda is bad news for Latino families, and exposing that agenda could make the difference in this election,” continued Keegan. “Our efforts this summer to highlight what was at stake for Latino voters in the Wisconsin recall elections were instrumental in flipping party control in the state Senate. We are excited to replicate and bolster that effort in three key states in the five weeks before November’s election.”

People For the American Way’s ad, “Somos el 47%,” can be viewed here.

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