People For the American Way Expands Latino Vote Campaign, Buying More Air Time in Colorado

Washington, DC – People For the American Way today expanded its Spanish-language TV ad buy in Colorado, where Latino voters could determine the outcome of the presidential election. PFAW’s Spanish-language buy in Colorado now exceeds that of Karl Rove’s Crossroads GPS. The ads in Colorado are part of a six-state, $1.5 million campaign to remind Latino voters of Mitt Romney's positions and the damage a Mitt Romney presidency could do.

“Both President Obama and Mitt Romney have said that this election hinges on Latino voters,” said Michael Keegan, President of People For the American Way. “Nowhere is that more true than in Colorado. Latino voters understand that Mitt Romney is catering to the anti-Latino far right, while President Obama offers real solutions. We’re committed to reminding Latino voters of the dangers of a Romney presidency.”

Also this week, PFAW launched its fourth Spanish-language TV ad. The new ad, “Not For Us,” can be viewed here.

Keegan further explained the strategy behind PFAW’s campaign in the Huffington Post this week.

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