First Ad of 2020 Cycle Targets Latinos in Seven States
WASHINGTON, D.C.—People For the American Way’s Latinos Vote! program is launching the first digital ad of 2020 with a video with both English and Spanish language versions, tying the teargassing of child asylum seekers near the U.S.-Mexico border with the need to vote against Trump and Republicans in 2020. The video shows images of children and families fleeing from tear gas canisters fired at them by U.S. personnel on Sunday, Nov. 25, including the infamous images of toddlers in diapers without shoes. The ad pairs the images with a message about voting for those that share our values. The ad will specifically target Latino voters in key 2020 states including Nevada, Arizona, Colorado, Virginia, North Carolina, Georgia, and Florida.
“We are sending an unequivocal message with this ad: cruelty directed at Latinos by this administration will have direct political consequences,” PFAW Political Director Lizet Ocampo said. “Trump’s heartless, racist, inhumane reaction to asylum seekers at the U.S.-Mexico border harms children and others fleeing extreme danger in their home countries, and it adds to the outrage of spending millions to militarize the border in an election-year stunt. Latinos Vote! plans to remind Latino voters about the extreme policies of Trump and the GOP all cycle long heading into the presidential election as well as provide information on the contrasting values and positions of Democrats. We know and act upon the importance of outreach and engagement with Latino voters early and consistently.”
See the ads online:
Below are the ad scripts in English and Spanish.
These are shameless Trump and Republican policies.
What can we do?
One thing we can do is vote.
2020 elections are around the corner.
We need to be ready to vote them out.
And vote for those that share our values for a better future.
Estas son las politicas descaradas de Trump y los Republicanos.
¿Qué podemos hacer?
Algo que podemos hacer es votar.
Las elecciones de 2020 están por venir.
Tenemos que estar listos para sacarlos del poder.
Y votar por quienes comparten nuestros valores para un futuro mejor.
PFAW’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work, we hold groups, leaders and influencers accountable at the polls for the harm they do to immigrant and Latino communities. This latest ad buy seeks to build on the program’s robust 2018 digital ad campaigns.
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and defend constitutional values including free expression, religious liberty, equal justice under the law, and the right to meaningfully participate in our democracy. Learn more: http://www.pfaw.org.