People For the American Way

PFAW Launches “Trumpublicans” Campaign with Bilingual Radio Ads


Contact: Laura Epstein or Drew Courtney at People For the American Way


Phone Number: 202-467-4999

Today, People For the American Way (PFAW) is launching its new campaign, “Trumpublicans: Reject Trump and the Republicans” / “Trumpublicanos: Rechaza a Trump y los Republicanos,” with radio ads, digital ads, and an event in Arizona with civil rights leader and PFAW board member Dolores Huerta. The campaign, aimed at Latino voters in Arizona, North Carolina, and Florida, emphasizes the importance of voting against Trump and Republican Senators standing with him.

“Donald Trump has made clear time and time again that he’s campaigning for the presidency on the backs of Latinos and immigrants. His hateful rhetoric began on Day One of his campaign, and we won’t let him take his bigotry to the White House,” said civil rights leader and PFAW board member Dolores Huerta. “But it’s not just Trump. Republicans – even those who at times have criticized him – are still voting for him and are still blockading President Obama’s Supreme Court nominee in the hopes that Donald Trump will fill the seat. At the ballot box, Latino voters will make our voices heard against the anti-immigrant, anti-Latino Donald Trump and the Republican Party by voting against them.”

“Republicans can’t have it both ways. We know that anyone who stands with Donald Trump stands against us,” said PFAW Director of Latinos Vote! Lizet Ocampo. “We’ve launched our ‘Trumpublicans’ campaign to hold Donald Trump and the Republicans responsible for demonizing our communities and standing against our priorities. They’ve failed us at every level, from blocking comprehensive immigration reform with a path to citizenship to opposing raising the minimum wage to voting against efforts to make college more affordable.”

The bilingual radio ads began running this morning in North Carolina, Florida, and Arizona. Each features a child speaking in English and Spanish, asking her mother, who speaks in Spanish, if Trump will win the election. The mother emphasizes that through voting not just against Trump, but against Republicans down ballot, Trump and Republicans will lose. “We take a multigenerational approach in this innovative ad to reflect the times we live in. We see more and more families where older generations speak primarily Spanish to their children and grandchildren, who often speak both English and Spanish or Spanglish,” explains Ocampo. While the ads are similar in theme, each is locally tailored. Listen to the ads and read the transcripts here.

Later today, civil rights leader and PFAW board member Dolores Huerta will join Latino leaders in Arizona to denounce Donald Trump and John McCain. Huerta will tell the story of how the Si Se Puede / Yes We Can chant started there with the organizing she and Cesar Chavez did with the United Farm Workers there. She'll address how Latino voters can again use their power, this time to decide the outcome of this November’s elections in Arizona.  You can also read her op-ed in the Arizona Capital Times published earlier this week, "Latino voters deciding the election? Si se puede!" To schedule a remote or in-person interview with Dolores Huerta, please email

In addition to the radio ads and the event, PFAW will  target Latino Twitter users through paid posts in Arizona, North Carolina, and Florida. Here are the graphics we'll be promoting in Arizona:


For questions about the campaign or to speak with Dolores Huerta or Lizet Ocampo, please email

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and defend constitutional values including free expression, religious liberty, equal justice under the law, and the right to meaningfully participate in our democracy.