Before founding the ex-gay therapy group JONAH, Arthur Goldberg was an investor convicted on felony charges and served time in prison for mail fraud and conspiracy. But the con man is being hailed as a hero by the Religious Right now that he is going up against the Southern Poverty Law Center in court , which is representing several customers of his New Jersey-based organization who are suing him for consumer fraud. Goldberg, however, will be unable to represent himself as he has been disbarred .
While speaking to American Family Association president Tim Wildmon and Family Research Council head Tony Perkins on AFA Today, Goldberg denied the SPLC’s claims that he defrauded customers by advertising that his group is able to “cure clients of being gay,” for example by instructing a group of men to “remove their clothing and stand naked in a circle” alongside a nude “counselor.”
Goldberg told Wildmon and Perkins that filing suit against an ex-gay therapy organization is like suing Weight Watchers  for failing to lose weight through their program.