A few weeks ago, PFAW Foundation President Michael Keegan wrote an open letter to Kayak CEO Steve Hafner, seeking an explanation as to why the company pulled advertising from the TLC program “All-American Muslim” due to pressure from the Florida Family Association, a fringe right-wing group. Kayak’s original explanation for caving in to bigotry was equivocal at best, and PFAW Foundation had demanded a clear explanation of Kayak’s actions from Mr. Hafner.

To be fair, we didn’t give a deadline for a response. But when a company’s commitment to some basic American values – freedom of religion and equality for all – are called into question, sooner is better than later.