How to Get People to Vote

Simply ask them if they’re going to. So says Daniel Kahneman, a Nobel Prize-winning psychologist:

You call and ask people ahead of time, "Will you vote?" That’s all. "Do you intend to vote?" That increases voting participation substantially, and you can measure it. It’s a completely trivial manipulation, but saying ‘Yes’ to a stranger, "I will vote"…

According to Kahneman, making this sort of commitment — even to someone they don’t know — can help motivate people to get to the polls on Election Day.

So… are you going to vote?

(via Marginal Revolution)


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