On Monday, July 20th Jeb Bush announced that he wants to curb the influence of lobbyists in Washington, D.C. by setting a six-year moratorium on former members of Congress registering as lobbyists.  Bush said, ““We need to help politicians rediscover life outside of Washington… which — who knows? — might even be a pleasant surprise for them.” His comedic interjection is an indication of the stance he has decided to take on this issue, posing as a Beltway outsider who can see, and wants to reform, Washington’s corruption.

But Bush is anything but a political outsider. His father and brother spent a combined 20 years in the White House and he was Florida’s governor for eight years, after which he became a political consultant. Neither is he rejecting the money that lobbyists are currently collecting on his behalf: he has eight lobbyists working together to raise more than $228,000 for his campaign. That’s on top of his efforts to skirt campaign finance rules by spending months raising millions of dollars for a superPAC that purports not to coordinate with his own presidential campaign. Bush is the ultimate establishment candidate, regardless of whether or not he has spent time on the Hill.

And while this specific proposal is well and good, it’s also glaringly insufficient. The reforms Bush supports would not stop much of the lobbying that does occur in Washington. The six-year ban would only apply to registered lobbyists, a designation easily avoided by not engaging in specific activities or spending less than 20 percent of one’s time actually lobbying. There are simply too many loopholes Bush’s plan would not cover for real reform to occur.

Jeb Bush made this announcement in an effort to capture some of the grassroots anger at the role of money in politics. But, hopefully it will also ignite some real debate and raise public awareness of the reforms we would need to make a meaningful difference.