People For the American Way

In Arizona: People For the American Way’s Latinos Vote! Announces a Six-Figure Spanish-Language Radio Ad Buy

FOR IMMEDIATE RELEASE: September 10, 2020

Contact: Kawana Lloyd at People For The American Way

Email: [email protected]

Phone Number: (240) 472-2860

“Abuelita” Reminds Voters of Trump’s Despicable Family Separation Policies

Tucson and Yuma, Arizona— Today, People For the American Way’s Latinos Vote! program announced a six-figure, Spanish-language radio ad buy in Arizona, focused on Donald Trump’s anti-Latino, anti-immigrant and anti-family policies during his time in the White House.

The eight-week run started yesterday with the ad, “Abuelita,” which translates to, “Grandmother. Listen to the radio ad here.

The ad begins airing amid several news reports about the lack of outreach to Latino communities during this 2020 presidential election cycle. There are an estimated 32 million eligible Latino voters nationwide and 1.2 million in Arizona, which represents 24 percent of all eligible voters in the state. This year Latino voters will be the largest racial or ethnic minority participating in a presidential election. Only 12.65 million Latino voters went to the polls in 2016.

“Donald Trump is a xenophobic racist and the Latino community has disproportionately felt the brunt of his hateful policies,” said President of People For the American Way Ben Jealous. “His presidency has ripped families apart, literally separating children from their parents. Trump’s policies have taken our nation to new lows for the level of respect other countries have had for the United States as a beacon of hope and opportunity for all who come here. Latino voters know what’s at stake in this election and we must do everything we can to make the case that a Biden-Harris administration will work to repair the damage done by Trump.”

“Life will not get better under Donald Trump who has called Latino immigrants animals, broken up families and put children in cages,” said People For the American Way Political Director Lizet Ocampo. “We are taking every opportunity in these last eight weeks before Election Day to remind Latino voters in Arizona and across the country, that the only way to protect our families and our communities is to vote for Joe Biden and Kamala Harris.”

“Our families and loved ones have suffered the most under Donald Trump and we cannot have another four years of his hatred and failed leadership because we need to vote to protect Latino communities, especially our immigrant families,” said People For the American Way board member, civil rights and labor leader Dolores Huerta. “Every Latino who is eligible to vote has a responsibility to stand for justice and push America toward a future that respects all of us. The only way to do that is to vote for Biden and Harris.”

SCRIPT:

People For the American Way 

BIDEN- ABUELITA (ENGLISH)

:60

YOUNG CHILD: GRANDMA! GRANDMA!

GRANDMA: WHAT HAPPENED SON?

YOUNG CHILD: I HAD A DREAM ABOUT CUCUY TRUMP, I WAS IN A CAGE WITH OTHER CHILDREN.

GRANDMA: SON, YOU HAVE TO HAVE FAITH, ON NOVEMBER 3RD, WE ARE GOING TO VOTE FOR JOE BIDEN, AS PRESIDENT JOE BIDEN HAS A PLAN FOR US. HE WAS CHAMPION OF THE DACA PROGRAM FOR DREAMERS AND HAS COMMITTED TO MAKING THE DREAM COME TRUE FOR UNDOCUMENTED FAMILIES. TRUMP DOES NOT SUPPORT DACA.

YOUNG CHILD: GRANNY, SO A VOTE FOR JOE BIDEN, MEANS HE WILL STOP SEPARATION OF FAMILIES INCLUDING LOCKING CHILDREN IN CAGES?

GRANDMA: YES, SON, OUT WITH THE CUCUY TRUMP. OUR FAMILY IS GOING TO VOTE FOR JOE BIDEN FOR PRESIDENT, IT’S TIME FOR A CHANGE. TOGETHER AS A FAMILY, WE WILL MAKE HISTORY THIS NOVEMBER 3RD.

DISCLAIMER: PAID BY PEOPLE FOR THE AMERICAN WAY INDEPENDENT OF ANY CANDIDATE OR CANDIDATE COMMITTEE.

SPANISH TRANSLATION

YOUNG CHILD: ¡ABUELITA! ¡ABUELITA!

GRANDMA: QUE PASO HIJITO?

YOUNG CHILD: SOÑE CON EL CUCUY TRUMP, YO ESTABA EN UNA JAULA CON OTROS NIÑOS

GRANDMA: HIJITO HAY QUE TENER FE, ESTE 3 DE NOVIEMBRE NOSOTROS VAMOS A VOTAR POR JOE BIDEN, COMO PRESIDENTE JOE BIDEN TIENE UN PLAN PARA NOSOTROS. EL FUE CAMPEÓN DEL PROGRAMA DACA PARA LOS DREAMERS Y SE COMPROMETE HACER EL SUEÑO REALIDAD DE FAMILIAS INDOCUMENTADAS. TRUMP NO APOYA DACA.

YOUNG CHILD: ABUELITA ENTONCES UN VOTO PARA JOE BIDEN, SIGNIFICA PONER UN ALTO A LA SEPARACIÓN DE FAMILIAS INCLUYENDO NIÑOS EN JAULAS?

GRANDMA: SI HIJITO, FUERA CON EL CUCUY TRUMP. NUESTRA FAMILIA VA A VOTAR POR JOE BIDEN COMO PRESIDENTE, YA ES TIEMPO DE UN CAMBIO. JUNTOS COMO FAMILIA HAREMOS HISTORIA ESTE 3 DE NOVIEMBRE.

LEE RAPIDO: PAGADO POR PEOPLE FOR THE AMERICAN WAY INDEPENDIENTEMENTE DE CUALQUIER CANDIDATO O COMITÉ DE CANDIDATOS…

About Latinos Vote

People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.

El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.

About People For the American Way

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: http://www.pfaw.org.

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