Atlanta— Today, People For the American Way’s Latinos Vote! program announced a Spanish-language radio ad buy across Georgia, focused on Donald Trump’s mismanagement of the COVID-19 crisis and the impacts it’s had on the economy and jobs, especially in the Latino community.
Simply titled “Biden,” the 60 second ad started airing earlier this week in Spanish across the state in an effort to persuade Georgia’s Latino movable voters to cast ballots for Joe Biden in a state that has not voted for a Democrat in a presidential election since Bill Clinton in 1992. The ad will run on a total of 11 stations through election day.
Listen to the ad here.
PFAW is the first to invest in reaching out to Latino voters in Spanish in Georgia and is the only group investing in Spanish-language media across the state in 2020.
There are an estimated 32 million eligible Latino voters nationwide and an estimated 291,000 eligible Latino voters in Georgia, which represents 4 percent of all eligible voters in the state–enough to turn the tide in a state where polling suggests Donald Trump is losing ground. This year Latino voters will be the largest racial or ethnic minority participating in a presidential election.
“We are going to win Georgia this year and the Latino community is key to this victory,” said President of People For the American Way Ben Jealous. “Georgians have watched for years as Brian Kemp and state Republicans try to suppress Black and brown voters in Atlanta and around the state. But no amount of suppression can make up for the frustration of the tens of thousands who have lost loved ones and livelihoods to a pandemic Donald Trump continues to downplay. Georgians have had enough.”
“When you prioritize Latino communities, we will flex our political muscles at the voting polls,” People For the American Way board member, civil rights and labor leader Dolores Huerta. “Our families have spent many years, especially these last four years, exposing racist, anti-Latino, anti-immigrant political agendas and making sure Latino voters are engaged and organized. Latinos are more motivated than ever to defeat Trump for good and we can do it with Latino voters in Georgia.”
“Georgia, like Virginia in 2019, has the potential to turn from red to blue if Latino voters show up in record numbers to vote,” said People For the American Way Political Director Lizet Ocampo. “Latinos Vote! and People For the American Way are deeply committed to reaching out and engaging the Latino community across Georgia because Latino voters can help decide this election.”
V1: Rocio! ¡Se llevaron a mi papá al hospital por el corona virus!
V2: Ay Elena…
V1: ¡Estoy furiosa! ¡Las decisiones de Trump en esta pandemia nos tienen hundidos! Sigue ignorando las recomendaciones de los expertos – como el Dr. Fauci. Hasta se burla de los que tienen el Covid – diciendo que no es nada grave!
V2: ¡Por eso tenemos que apoyar a Joe Biden para presidente! ¡Él sí escucha a los expertos!
Joe Biden fue el vicepresidente, sabe cómo manejar la respuesta del gobierno a esta crisis… Elena, Biden fue el líder que regreso nuestra economía de la recesión y también actuó para prevenir un desastre con Ebola.
V1: Ah si. Con Biden podemos abrir las escuelas, abrir la economía, y regresar a nuestros trabajos – sin arriesgar nuestras vidas.
V2: Y el quiere aumentar la ayuda del seguro médico.
V1: Tienes razón Rocio! Voy a rezar por mi papá y voy a votar por el demócrata Joe Biden para presidente!
People For the American Way es responsable por el contenido de este anuncio. Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.
SL Radio :60
V1: Rocio! They took my dad to the hospital because of the corona virus!
V2: Oh, Elena!
V1: I’m furious! Trump’s decisions during this pandemic have put us in a terrible place! He keeps ignoring the experts’ recommendations – like Dr. Fauci’s. He even mocks those who have Covid by saying it’s nothing serious!
V2: That’s why we have to support Joe Biden for President! He does listen to the experts!
Joe Biden was Vice President, he knows how to manage the government’s response to this crisis…Elena, Biden was the leader that brought back our economy from the recession and also acted to prevent a disaster with Ebola.
V1: Ah yes. With Biden we can open schools, open the economy, and return to our jobs – without risking our lives.
V2: And he wants to increase financial help when it comes to health care.
V1: You’re right Rocio. I’m going to pray for my dad, and I’m going to vote for Democrat Joe Biden for president!
People For the American Way is responsible for the content of this advertising. Paid for by People For the American Way independent of any candidate or candidate committee.
About Latinos Vote
People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.
El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.
About People For the American Way
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: http://www.pfaw.org.