Milwaukee, Madison and Green Bay, Wisconsin— Today, People For the American Way’s Latinos Vote! program announced a new radio ad featuring Dolores Huerta, People For the American Way board member and civil rights and labor leader, in partnership with Voces de la Frontera Action and Win Justice.
The Dolores Huerta ad is the latest in a series of ads included in a six-figure, Spanish-language radio and television ad buy in Wisconsin, focused on the important role Latinos can play in ensuring a Joe Biden victory in November. Listen to the Spanish-language radio ad here. Read the script followed by the English translation below.
“There are so many things we must fight for, such as our health, the ability to provide for our families, and the education of our children. That is why your voice and your vote are very important. The candidate we choose will impact our communities for years to come,” says Huerta in the ad. “That is why we must choose a leader like Joe Biden.”
Several ads launched in September and will continue airing in three of the states’ major media markets: Milwaukee, Madison and Green Bay, and run through Election Day. Voters in Wisconsin began receiving their absentee ballots on September 17, and they will now have additional information in Spanish to help them cast their ballots safely and securely for Joe Biden, Kamala Harris, and Democrats across Wisconsin.
“Trump is a failed leader who cares nothing about keeping families together or addressing the health and economic disparities in Latino communities which have only been made worse by COVID-19,” said People For the American Way President Ben Jealous. “We can repair the damage of this President and his cronies by ensuring that we turn out record numbers of Latino voters to elect Joe Biden and Kamala Harris, and flip the Senate. Come November we must bring an end to this dark period in American history.”
“We are less than four weeks from Election Day and we have to do everything we can to invest in and engage Latino voters,” said People For the American Way Political Director Lizet Ocampo. “Donald Trump has proven time and time again that he is a complete failure for the Latino community and immigrant families. Our votes have power and every eligible Latino voter can help turn America into a place where we all have a say, where we are all welcomed, and where we all have dignity.”
The ads begin airing amid growing concerns about the lack of outreach to Latino communities during this 2020 presidential election cycle. There are an estimated 32 million eligible Latino voters nationwide and 156,000 in Wisconsin, which represents four percent of all eligible voters in the state–enough to turn the tide in a state Donald Trump won by fewer than 23,000 votes in 2016. This year, Latino voters will be the largest racial or ethnic minority participating in a presidential election.
Win Justice is a dynamic coalition comprised of partners Community Change Action, SEIU, Planned Parenthood, and Color of Change, that is dedicating $30 million in four battleground states to expand the electorate by mobilizing millions of voters of color, young people, women, and union supporters, many of whom have been marginalized or ignored by traditional campaigns in the past.
Voces de la Frontera Action is the 501c4 advocacy arm of Voces de la Frontera. With the same mission to fight for the rights of low wage and immigrant workers, Voces de la Frontera Action is allowed to have a more active role in lobbying and advocating for better laws. VDLFA can also endorse candidates that best support our communities.
People For the American Way is proud to have partnered with Voces, who are incredible advocates and organizers for Latinos in Wisconsin, nearing ten years on Latino vote efforts.
Dolores Huerta Script:
Radio Ad – :60 Sec
Listen to the ad here.
Hola, soy Dolores Huerta y he estado luchando por los derechos civiles de los latinos toda mi vida. Su voz y su voto son muy importantes en esta elección.
Hay tantas cosas por las que debemos luchar, como nuestra salud, el proveer para nuestra familias y la educación de nuestros hijos, es por eso es que su voz y su voto son muy importantes. El candidato que elijamos impactará a nuestras comunidades en los próximos años.
Es por eso que debemos elegir a un líder como Joe Biden, con la experiencia y una firme visión para nuestro futuro. He pasado mi vida organizando a las personas para que hagan cambios que impacten sus propias vidas y he aprendido que tenemos un poder tremendo si votamos juntos. Votemos por Joe Biden ¡Sí Se Puede!
“Este es un mensaje de Voces de la Frontera Action”
Pagado por Voces de la Frontera Action. No autorizado por ningún candidato o comité de candidato
People For the American Way es responsable por el contenido de este anuncio. Pagado por People For the American Way independientemente de cualquier candidato o comité de candidatos
Win Justice es responsable por el contenido de este anuncio. Pagado por Win Justice, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos.
Hello, I am Dolores Huerta and I have been fighting for the civil rights of Latinos all my life. Your voice and vote are very important in this election.
There are so many things we must fight for, such as our health, the ability to provide for our families, and the education of our children, that is why your voice and your vote are very important. The candidate we choose will impact our communities for years to come.
That is why we must choose a leader like Joe Biden, with the experience and a strong vision for our future. I have spent my life organizing people to make changes that impact their own lives and I have learned that we have tremendous power if we vote together. Let’s vote for Joe Biden Yes We Can!
“This is a message from Voces de la Frontera Action”
Paid for by People For the American Way independent of any candidate or candidate committee.
Win Justice is responsible for the content of this advertisement. Paid for by Win Justice, www.winjustice.org. Not authorized by any candidate or candidate committee.
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About Latinos Vote
People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.
El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.
About People For the American Way
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: https://www.pfaw.org.