People For the American Way

Partners with Pearl Jam’s Vote-by-Mail Initiative, “PJ Votes 2020,” Release Exclusive Face Masks in Next Phase of Major GOTV Push

FOR IMMEDIATE RELEASE: September 22, 2020

Contact: Kawana Lloyd at People For The American Way

Email: [email protected]

Phone Number: (240) 472-2860

Washington, DC—Today, in observance of National Voter Registration Day, People for the American Way, in partnership with Pearl Jam in their “PJ Votes 2020” initiative, are announcing the release of exclusive, limited edition “Vote” masks by women-owned business and changemakers Resistance By Design.

People For the American Way, along with Resistance by Design, and several progressive organizations, officially joined Rock and Roll Hall of Fame Pearl Jam’s Take-Three Pledge Initiative on September 9, to encourage their fans to join them to “Vote by Mail, Recruit Three Friends and Don’t Wait in this general election.”

People For is actively pushing for election security during the 2020 election season, as well as safe, secure voting alternatives, including voting by mail, to help ensure that all eligible voters can cast their ballots.

“In what is decidedly the most important election of our lifetimes, People For is doing everything in our power to get as many Americans to vote as possible,” said President of People For the American Way Ben Jealous. “We hope that the release of these masks, in observance of National Voter Registration Day, is a reminder to Americans of the power their vote can have.”

“This unique partnership is a testament to the importance of this moment in time to the future of our nation and democracy,” said Alex Posen and Dahna Goldstein, co-founders of Resistance by Design. “As purpose driven artists and business women we are proud to join with Pearl Jam, one of the biggest bands of all time and People For, a leader in democratic advocacy, to get out the message and get out the vote. This mask may cover our mouths, but together we are raising our voices in partnership to change the future of our country.”

Resistance by Design inspires civic engagement through the intersection of art and fashion by creating thoughtful designs that empower everyday activists and amplify social justice movements.

“We’re honored to partner with the women-owned business, Resistance By Design and their mission to create political change, and the legendary changemakers at People For the American Way to bring you our limited-edition VOTE mask,” said Pearl Jam Bass Guitarist Jeff Ament. “We are honored have such great partners as part of our PJ Votes Initiative.  Head to pearljam.com/vote today to take our Take Three Pledge to Vote by Mail, Recruit Three Friends, and Don’t Wait!  Or text PJ Votes to 52886.”

Pearl Jam has had a long history of activism and political involvement dating all the way back to 1992 when they hosted the free “Drop in the Park” concert in Seattle that registered thousands of voters. For nearly three decades, the band has played in countless benefit concerts, been outspoken advocates for progressive causes, and raised and donated millions of dollars to local and global non-profits personally and through their Vitalogy Foundation. Pearl Jam was active in the 2018 general election in its Rock2Vote initiative, which registered thousands of voters in Montana and secured commitments to vote.

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About People For the American Way

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: http://www.pfaw.org.

About Resistance by Design

Resistance by Design inspires civic engagement through the intersection of art and fashion by creating thoughtful designs that empower everyday activists and amplify social justice movements.  Learn more:  https://www.resistancebydesign.com/