People For the American Way

People For the American Way Announces Spanish-Language Digital Ad Supporting Ossoff and Warnock in Georgia Senate Runoff

FOR IMMEDIATE RELEASE: December 23, 2020

Contact: Press Department at People For the American Way

Email: [email protected]

Phone Number: 202.467.4999

Atlanta— Today, People For the American Way’s Latinos Vote! program announced the release of a new Spanish-language TV ad in support of U.S. Senate candidates Jon Ossoff and Raphael Warnock in Georgia’s runoff election that concludes on January 5.

The ad, titled “Juntos,”meaning “together,” is a 30-second Spanish-language spot stressing the importance of the Georgia races in determining control of the U.S. Senate. The ad encourages viewers to vote for the issues that matter to them, including COVID-19 relief and health care.

Watch the ad here.

People For the American Way’s Latinos Vote! program was the first to invest in reaching out to Latino voters through Spanish language political ads in Georgia, in 2014. It was the only program invested in Spanish-language paid media across the state for the 2020 presidential election. Exit polls had the Latino vote at seven percent of the electorate for the November general election. That would be an estimated 345,000 voters. The margin of victory was about 12,000 votes.

In addition, excitement about the runoff is driving more Georgians overall to register to vote: 76,000 more Georgians registered between November’s presidential election and the December 7 voter registration deadline for the current Senate runoff.

“For months, we have watched the failure of the Republican-controlled Senate to provide the level of COVID-19 relief that Georgians and all Americans need,” said People For the American Way President Ben Jealous. “Latino voters in Georgia can make the difference by sending Kelly Loeffler and David Perdue packing and ending Mitch McConnell’s grip on the Senate. Electing Jon Ossoff and Raphael Warnock will flip control of the Senate and give the American people the representation they need and deserve. Latino voters are the key to that victory.”

“November’s Biden-Harris victory in Georgia showed that we win when we work together, and that’s what this ad is all about,” said People For the American Way board member and civil rights leader Dolores Huerta. “Together, we defeated Donald Trump in November, and now,  together, we must defeat Kelly Loeffler and David Perdue, who continue to abandon Georgians in favor of special interests and corporate lobbyists. We have had enough.”

“Latino voters in Georgia and across the country played a huge role in electing Joe Biden and Kamala Harris,” said People For the American Way Political Director Lizet Ocampo. Latinos Vote! and People For the American Way will continue to engage voters and play a role in the places it matters most. That starts with these must-win races in Georgia.”


Script: “Juntos”



¡En noviembre logramos un cambio histórico en Georgia!

In November we achieved history by making change in Georgia!


Y ahora podemos hacerlo de nuevo,

Now we can do it again,


… ganando dos puestos en el Senado para obtener el control del proceso legislativo.

by winning two Senate seats to gain control of the legislative process.


Este 5 de enero, votemos por los demócratas Raphael Warnock y Jon Ossoff

This January 5th, let’s vote for Democrats Raphael Warnock and Jon Ossoff


… ellos apoyarán al presidente electo Biden

they will support President-elect Biden


… a implementar los cambios que necesitamos

to implement the changes we need


… para mejorar nuestras vidas.

to make our lives better.


Votemos por adelantado o el 5 de enero.

Vote early or on January 5th.


Audio disclaimer: Pagado por People For the American Way, que es responsable por el contenido de este anuncio. No autorizado por ningún candidato o comité de candidatos.



Aumentar pagos directos por Covid

Increase direct payments due to Covid


Seguro médico para los más necesitados

Healthcare for those most in need


Votemos por adelantado por Demócratas Raphael Warnock y Jon Ossoff

Let’s vote early for Democrats Raphael Warnock y Jon Ossoff


El 5 de enero

On January 5



¡Juntos podemos lograrlo!

Together we can make it happen!


Visual disclaimer: 

Pagado por People For the American Way ( que es responsable por el contenido de este anuncio. No autorizado por ningún candidato o comité de candidatos.


About Latinos Vote

People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.

El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.

About People For the American Way

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: