Today, People For the American Way (PFAW) & Priorities USA announced their plans for Spanish-language radio ads in Nevada that will urge listeners to vote against Donald Trump. The ads will run from September 27th through the election.
The ads will be part of PFAW’s Latinos Vote! program which exposes and counters anti-immigrant, anti-Latino rhetoric and policies. This year, PFAW is focused on getting out the vote against Donald Trump and the Republicans’ dangerous agenda. Earlier this summer, PFAW launched this election cycle’s first Spanish-language television ads from an outside group in Nevada and Virginia. The ads targeted Donald Trump for his hateful rhetoric throughout his campaign, and a digital version ran in Colorado, Arizona, Pennsylvania, North Carolina, Wisconsin, Florida, and Ohio. PFAW also launched bilingual radio ads last week targeting Trump and Republican Senators in Arizona, North Carolina, and Florida. In addition, PFAW has held events across the country targeting Donald Trump and Republican Senators, many with civil rights leader and PFAW board member Dolores Huerta, who has been a key part of the organization’s Latinos Vote! program from the start.
“PFAW launched its Latinos Vote! program five election cycles ago because we saw that Latino voters in critical battleground states can decide who wins and who loses,” said PFAW President Michael Keegan. “By partnering with Priorities USA to communicate with Latino voters in Spanish in Nevada and other key states, we will drive home the message that Donald Trump is running a divisive, hateful campaign—and that Latino voters in particular can stop him by voting against him.”
“Donald Trump has based his entire campaign on bashing immigrants and Latinos. But we’re the ones with the power to decide this election,” added PFAW Director of Latinos Vote! Lizet Ocampo. “These ads are one of many ways that we’ll encourage Latino voters to hold Donald Trump accountable for his bigoted campaign by voting against him this November.”
“Latino voters will be crucial to ensuring a man as divisive and dangerous as Donald Trump never becomes President of the United States and Priorities is committed to speaking out, reaching out, and turning out the vote,” said Guy Cecil, Chief Strategist at Priorities USA. “We’re excited to partner with People For the American Way and their impactful Latinos Vote! program on this important work. Together we will ensure Donald Trump loses by as much as possible in as many places as possible to send a clear message that his kind of hatred is unacceptable in America.”
PFAW spokespeople are available to discuss this new ad partnership, PFAW’s Latinos Vote! program, and our past partnership with Priorities USA in 2012. To schedule an interview, please email [email protected]
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and defend constitutional values including free expression, religious liberty, equal justice under the law, and the right to meaningfully participate in our democracy.