People For the American Way

PFAW Releases Spanish-Language Ads in Eight States, Coinciding with Trump Campaign Launch Anniversary


Contact: Laura Epstein or Drew Courtney at People For the American Way

Email: [email protected]

Phone Number: 202-467-4999

Today, People For the American Way (PFAW) launched a new Spanish-language ad as part of its new campaign, “Donald Trump’s Year of Hate.” Today marks the one year anniversary of Trump’s campaign launch.

“One year ago, Donald Trump went down that escalator to declare his candidacy and declare his war on Latinos,” said People For the American Way Director of Latinos Vote! and Manager of Political Campaigns Lizet Ocampo. “Our campaign highlights just some of the ways Donald Trump’s divisive rhetoric and policies hurt Latino communities and all Americans, and it urges people to stop Donald Trump’s hate by registering to vote and casting their ballots against him in November.”

The Spanish-language ad announced today will run on TV in Nevada and Virginia, and on digital platforms in Nevada, Virginia, Colorado, North Carolina, Arizona, Pennsylvania, Ohio, and Wisconsin.

Watch the ad, in Spanish, here.

English-language translation:

Visual: Clip of Trump coming down an escalator for his campaign launch.

Audio (Voiceover): Where does Trump intend to take our country?

Visual: Headlines in Spanish that translate to: “Man killed for not speaking English in Milwaukee,” “Brothers inspired by Trump jailed for hate crime”

Audio (Voiceover): Down, down, down to a dark place where intolerance, racism, and hate rule.

Visual: Footage of Donald Trump speaking at his campaign launch.

Audio (Donald Trump): “They’re bringing drugs, they’re bringing crime, they’re rapists.”

Visual: Footage of Donald Trump continues playing but is muted and in black and white. In Spanish and English, text reads “Stupid”, “Losers”, “Fat pigs”, and “Slobs” over the footage of Trump.

Audio (Voiceover): A person who is incapable of respecting others, is unfit to be President

Visual: Footage of Trump speaking at campaign launch unmutes and goes back to color. White block letters reading “Mass Deportation” at the bottom of the screen.

Audio (Donald Trump): “I’ll send people back to Mexico so fast your head will spin, alright.”

Visual: Footage of Trump mutes. “STOP TRUMP” in red block letters across the middle of the screen.

Audio (Voiceover): We must stop hate. And stop Trump.

Visual: Disclaimer fades in underneath in small white letters, reading “Paid for by People For the American Way ( and not authorized by any candidate or candidate’s committee. People For the American Way is responsible for the content of this advertising.”

Audio (Voiceover): People For the American Way is responsible for the content of this advertising.

For questions or to schedule an interview, please email [email protected].