People For the American Way

SATURDAY: New Ad Airing in Texas Slams Ted Cruz on Trump’s Child Prison Program; Says Beto O’Rourke will Fight for Children and Families


Contact: Inaru Melendez or Kawana Lloyd at Megaphone Strategies

Email: [email protected]

Phone Number: 413-331-9530

People For the American Way’s Latinos Vote! program to Air Updated Version of Chilling Digital Ad During World Cup Mexico vs . Brazil Knockout Game on Saturday

Washington, DC – This Saturday, People for the American Way’s Latinos Vote! program will release a new ad in Texas to remind voters of Ted Cruz’s failure to stand up to Trump and stop child separation and the horrifying child prison camps. The June 30th ad combines the now-infamous image of a crying Honduran toddler and asylum seeker in a pink sweater with audio of separated children frightened and wailing for their loved ones while stuck in detention centers.

See the new ad in Spanish here: 

See the new ad in English here:

The ad will target Latino voters in Texas and run for a week in both English and Spanish during the entire first round of the knockout games of the World Cup, including the Mexico vs. Brazil game on Monday. The digital ad is an updated version of an ad calling out all Republicans in key races across the country that PFAW released earlier this month.

“Ted Cruz stood by silently with the Republican Party when Trump demonized Latinos, when he called us rapists and animals,” said Lizet Ocampo, Political Director of People For the American Way. “He was silent when Trump campaigned on making the lives of immigrants hell. Cruz’s silence, along with the GOP’s, allowed for more than 4,000 Latino children to be torn from their parents. We’ve seen reports of children kept in cages. This ad presents voters in Texas and across the U.S. with the raw, heartbreaking trauma children are facing as we speak—and it makes clear that one critical way to end this suffering is at the ballot box. Beto O’Rourke has been at the front lines fighting against these atrocities. It’s time to vote Ted Cruz out and elect Beto O’Rourke, who fights for children and families.”

“Ted Cruz and the Republican Party are responsible for Donald Trump, and they are responsible for his horrific family separation and detention policies. The only way to stop Trump is to vote Ted Cruz and Trump’s other enablers out of office,” said Michael Keegan, President of People For the American Way.

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and defend constitutional values including free expression, religious liberty, equal justice under the law, and the right to meaningfully participate in our democracy.

People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. Over six election cycles, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.