People For the American Way

PFAW Mobilizes Latino Voters to Save the Senate, Has First Spanish Language Ad in North Carolina Race

The National Journal just cited our work in an article about how control of the Senate could hinge on Latino voters. The story focused on the North Carolina race and noted that PFAW was the first group out with a Spanish Language ad targeting extreme Republican candidate Thom Tillis. PFAW’s political director, Randy Borntrager, spoke with the National Journal about why Tillis is out of touch with North Carolinians, and why his extreme agenda is bad for Hispanics.

From the article:

"North Carolina is the first state we've gone into because Thom Tillis's extreme agenda is forcing our hand to get involved early," said PFAW political director Randy Borntrager. "We're extremely concerned about the Latino community understanding what's at stake, so we engaged quickly."

Borntrager said Tillis's record on Medicaid, education, and tax breaks for the wealthy, combined with a history of "foot-in-mouth" comments when it comes to minorities, was something PFAW would make sure all Latinos were aware of come November.

"He's so bad on so many issues that's it is an incredible motivation to get out and vote," Borntrager said.

PFAW's award-winning program to mobilize the Latino vote has made a difference in key races over the last several election cycles – including major impacts in several presidential swing states in 2012. As Latino voters become more and more critical to progressive victories at the ballot box, our program will continue to grow with the support of allies who understand the urgent need to speak directly to this long-overlooked community.

Read the entire article here.