People For the American Way

The Libre Initiative: The Koch Brothers’ New Focus on Winning Latino Voters

Today, People For the American Way released a new Right Wing Watch: In Focus report on the Libre Initiative, a right-wing organization attempting to win over Latino voters for the Republican Party. The report explores the Koch brothers’ control over Libre, the values the group espouses, and the deceptive tactics it uses.

With plans to spend nearly $1 billion to support conservatives in 2016, it should come as no surprise that the Koch brothers are behind a group like Libre, providing at least half of its funding in 2011 and 2012.

The group uses those funds to attempt to push for a range of conservative policy priorities, such as fighting increases in the minimum wage. As the report explains, Libre tries to send a “kinder and gentler Republican message to Latino voters while continuing to push the GOP’s economic policies — many of which disproportionately hurt Latinos.”

In 2014, Libre invested hundreds of thousands of dollars in attack ads — technically “nonpartisan” —  to attack Democratic incumbents in heavily Latino states and districts. Although the group nominally supports comprehensive immigration reform, in several cases its ads aided Republican candidates who were hostile to reform.

In the next election cycle, conservatives will use gobs of outside money to try to win over Latino voters. In the meantime, PFAW will remain committed to engage all communities in our political system, fight to reduce the harmful influence of corporate money (including the Kochs’) in politics, and expose the deceitful tactics of the Right.