Reno and Las Vegas, Nevada—Today, People For the American Way’s Latinos Vote! Program, in partnership with Win Justice, announced a six-figure, Spanish-language radio and TV ad buy in both the Reno and Las Vegas media markets focused on increasing Latino voter turnout to support the Biden-Harris ticket in the crucial swing state of Nevada.
The Spanish language radio and TV ads begin airing today and run through Election Day. The ad buy contrasts the Trump’s leadership with the Biden-Harris ticket, and highlights a number of pertinent issues for Latino voters in Nevada, including Donald Trump’s failure to act on the COVID-19 pandemic, the resulting economic impact felt by Latino communities, disproportionate COVID-19 infection and death rates in Latino communities, and instructions on how to safely vote by mail.
Watch the TV ad here.
Listen to the audio for the radio ads here.
Ad scripts are below.
There are an estimated 32 million eligible Latino voters nationwide and 328,000 in Nevada representing 17 percent of all eligible voters in the state. This year Latino voters will be the largest racial or ethnic minority participating in a presidential election.
“It’s simple: Donald Trump needs to go because Latino families and immigrant communities cannot have another four years of dysfunction, delusion and disinformation that puts their lives at risk,” said President of People For the American Way Ben Jealous. “Under the Trump administration, life is worse for tens of millions of Americans. And the people who have felt the brunt of Trump’s racism and xenophobia are our loved ones, neighbors and friends. As voters, we have the power to change the future of this country.”
“When we talk about Latino voters, we are talking about Americans that have disproportionately felt the impacts of the COVID-19 pandemic on their health and in their pockets,” said People For the American Way Political Director Lizet Ocampo. “The reality is that Donald Trump abandoned Latino families in favor of cages for kids, ripping apart families. Trump’s absurd policies and abject failures disproportionately impact Latino communities and Latinos in Nevada must know that the only solution is to vote for the Biden-Harris ticket in November.”
“In election after election, Nevada has seen the power of the Latino vote, and we are committed to ensuring every Latino family has the tools they need to cast their ballots safely and securely,” said Win Justice Nevada State Director Gabriel di Chiara. “This year the opportunity to Vote By Mail will keep our families and communities safe while ensuring they can make their voices heard this election. Our partnership with People For the American Way will help the Latino community in Nevada vote Donald Trump out of office and send Joe Biden and Kamala Harris to victory.”
“Many Latinos in Nevada and across the country have paid with their lives – or have lost their lives due to Trump’s failed leadership and failed administration,” said People For the American Way board member, civil rights and labor leader Dolores Huerta. “Women and Latinos are still the groups most infected by COVID-19 in Washoe County. Now, during the worst pandemic we’ve seen in one hundred years, under Donald Trump’s failed leadership, Latinos, especially immigrant families, have been left abandoned. Every eligible Latino voter must stand for justice and toward a future that respects all of us. The only way to do that is to vote for Biden and Harris.”
Win Justice is a group of leading progressive organizations, including Color Of Change PAC, Community Change Action, Planned Parenthood Votes, and the Service Employees International Union (SEIU), formed to expand the electorate by mobilizing at least three million voters of color, young people, women, and union supporters in four key battleground states: Florida, Minnesota, Nevada, and Wisconsin. Win Justice will be particularly focused on the impact of vote-by-mail on historically marginalized Black, Latino, and Asian American and Pacific Islander communities and will engage these voters so they exercise their right to vote.
TV & RADIO SCRIPTS–SPANISH & ENGLISH TRANSLATIONS
TV SPOT: Biden Contrast and VBM 30 SEC
TRUMP ON TV “These are not people these are animals”
Lupita: Mary te has dado cuenta que desde que Trump ganó, nuestras familias viven en pobreza y bajo ataques constantes
TRANSLATION: Mary have you noticed that since Trump won, our families live in poverty and under constant attacks
Mary: Lo bueno es que tenemos la oportunidad de elegir a Joe Biden en estas elecciones y yo me acuerdo que Biden trabajó en una situación
TRANSLATION: The good thing is that we have the opportunity to elect Joe Biden in this election and I remember that Biden worked in a situation like this
Lupita: Pero Mary ¡Con esta pandemia! A mi me da miedo ir a votar
TRANSLATION: But Mary with the pandemic, I’m afraid to vote!
Mary: Este verano pasaron una nueva ley aquí en Nevada para que puedas votar desde tu casa!
TRANSLATION: This summer a law was passed that will allow you to vote from your house.
Lupita: Mary que buena noticia me has dado con esto no tenemos pretexto para votar
TRANSLATION: Mary that is very good news now we don’t have an excuse not to vote
WIN DISCLAIMER-VOICE OVER: “Win Justice es responsable por el contenido de este anuncio” OR PFAW DISCLAIMER-VOICE OVER:“Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.”
**RADIO ADS**
RADIO :60 SEC DRAMATIC EFFECT “BOLSILLOS Y SUEÑOS ROTOS”
DRAMATIC/TENSE MUSIC
Nuestra familias están sufriendo
Desde que Trump asumió la presidencia nuestros bolsillos y sueños están rotos
El índice de desempleo para los latinos ha sobrepasado el 15 por ciento.*****Fuente
Pero esta en nuestras manos el reconstruir nuestra economía y nuestros sueños, para salir adelante JUNTOS
Joe Biden tiene la experiencia necesaria para sacarnos de esta recesión y crear una economía que funcione para todos, como lo hizo junto al presidente Obama.
Joe Biden fue uno de los creadores de DACA y no permitirá que continúe la inhumana separación de familias.
Su plan económico incluye la creación de trabajos con salarios dignos, programas para que más de nuestros hijos se gradúen y nuestras familias tengan acceso a la salud.
Así que estas elecciones VOTA!
Este año tendrás la oportunidad de hacerlo desde tu casa. Si votaste en la elección pasada, recibirás una boleta en casa la cual podrás enviar a través del correo.
Pero si no has votado anteriormente o cambiaste de domicilio, regístrate o actualiza tu registro de votante! ¡Es muy fácil! Puedes hacerlo visitando registertovotenv.gov
REGISTRATE Y VOTA por que tu tienes el poder de elegir a quien
nos ayudará a reconstruir nuestros sueños y volver a llenar nuestros bolsillos.
DISCLAIMERS:
WIN: Este anuncio fue pagado y aprobado por Win Justice PAC, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos. “Win Justice es responsable por el contenido de este anuncio”
PFAW: Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.People For the American Way es responsable por el contenido de este anuncio
TRANSLATION:
Our families are suffering
Since Trump took office our pockets and dreams are broken
The unemployment rate for Latinos has surpassed 15 percent.
But it is in our hands to rebuild our economy and our dreams, to move forward TOGETHER
Joe Biden has the experience to get us out of this recession and create an economy that works for everyone, as he did with the Recovery Act with President Obama.
Joe Biden was one of the creators of DACA and will not allow the inhuman separation of families to continue.
So these elections VOTE!
This year you will have the opportunity to do it from your home. If you voted in the last election, you will receive
a ballot at home which you can send through the mail.
But if you have not voted before or have changed your address, register or update your voter registration! Too easy!
You can do it by visiting registertovotenv.gov
REGISTER AND VOTE because you have the power to choose who will help us rebuild our dreams and fill our pockets again.
WIN JUSTICE PAID FOR AND IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE.
RADIO :60 SEC CONVERSATION “VAMOS A VOTAR”:
NAT SOUND OF STREETS, CONVERSATION AT BUS STOP
Mary: Lupita como esta?
Lupita: Pues aquí Mary, tratando de sobrellevar esta crisis económica y la pandemia. Es que desde que “El Trump” ganó a nuestras familias no le ha ido nada bien…
Mary: Si pues Lupita es que ayer estaba leyendo que el desempleo para los hispanos ha superado el 15%
Lupita: Yes feo cómo humilla y separa a nuestra comunidad
Mary: Pero Lupita lo bueno es que ya son las elecciones y yo me acuerdo que Biden ya trabajó en una situación como esta cuando estaba con Obama y.. ¡La economía creció! Además crearon DACA. El comparte nuestro valor por el trabajo y pasión por la familia. Por eso, su plan económico incluye la creación de trabajos con salarios dignos, programas para que más de nuestros hijos se gradúen y nuestras familias tengan acceso a la salud.
Lupita: Pero me da miedo ir a votar Mary! ¡Con esta pandemia!
Mary: No lupita no tengas miedo por eso en esta elección vas a recibir tu boleta por correo! Y puedes llenarla en casa y mandarla o dejarla en una urna electoral. Solo verifica que estés registrada para votar y eres una votante activa. Puedes hacerlo visitando registertovotenv.gov
Lupita:¡Gracias Mary! Pues vamos a votar por que esta crisis se va acabar cuando el Biden llegue a ganar!
DISCLAIMERS:
WIN: Este anuncio fue pagado y aprobado por Win Justice PAC, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos. “Win Justice es responsable por el contenido de este anuncio”
PFAW: Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.People For the American Way es responsable por el contenido de este anuncio
TRANSLATION:
Mary: Lupita, how are you?
Lupita: Well here Mary, trying to cope with this economic crisis. since “Trump” won our families, he has not done well at all …
Mary: Yes, Lupita yesterday I was reading that unemployment for Hispanics has exceeded 15%
Lupita: And with all the ugliness that we see of how he humiliates and separates our community
Mary: But Lupita, the good thing is that the election is here and I remember that Biden already worked in a situation like this when he was with Obama and … The economy grew! They also created DACA
Lupita: But I’m afraid of going to vote! With this pandemic!
Mary: No Lupita, don’t be afraid, that’s why this election you will receive your ballot by mail! And you can fill it in at home and send it. Just verify that you are registered to vote and as an active voter. You can do it by visiting registertovotenv.gov
Lupita: Thank you Mary! Well, we are going to vote that this crisis will end when Biden wins!
WIN JUSTICE PAID FOR AND IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE.
GOTV – RADIO :30 SEC “VBM SCRIPT”
¿Sabías que en esta elección vas a recibir tu boleta para votar por correo? Así es, a partir de la primera semana de octubre, todos los votantes activos recibirán su boleta de votación directamente en su hogar, lo que les dará la oportunidad de hacer escuchar su voz sin tener que salir de casa!
Por lo que si no has votado en las últimas elecciones o cambiaste de domicilio es muy importante que verifiques tu registro y hacerlo en internet es muy fácil, solo visita registertovotenv.gov
Si lo haces antes del 15 de octubre recibirás tu boleta por correo y podrás mandarla de la misma forma o dejarla en cualquier urna electoral. Y lo mejor es que puedes rastrear tu boleta de manera electrónica una vez que la deposites para asegurarte que tu voz cuente esté 2020!
Asi que Vota seguro! Y Vota por Joe Biden!
DISCLAIMERS:
WIN: Este anuncio fue pagado y aprobado por Win Justice PAC, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos. “Win Justice es responsable por el contenido de este anuncio”
PFAW: Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.People For the American Way es responsable por el contenido de este anuncio
TRANSLATION:
Did you know that in this election you will receive your ballot to vote by mail? That’s right, starting the first week
of October, all active voters will receive their direct voting ballot at home, giving you the opportunity to make your voice heard without having to leave your home!
So if you have not voted in the last elections or you changed your address, it is very important that you register or verify, and doing it online is very easy, just visit registertovotenv.gov
If you do it before October 15, you will receive your ballot by mail and you will be able to send it by mail and leave it in any voting box. And the best part is that you can track your ballot electronically once you deposit it to make sure your voice counts
Let’s vote for Joe Biden!
WIN JUSTICE PAID FOR AND IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE.
RADIO :60 SEC “COVID”
Los hispanos hemos sido los más afectados por la pandemia debido a que muchos somos trabajadores esenciales y no podemos darnos el lujo de no trabajar. Trump ha puesto en peligro nuestras vidas al no responder de manera adecuada ante la crisis de salud, y al no escuchar a los expertos sobre cómo proteger a nuestras familias.
Pero en esta elección tenemos la oportunidad de cambiar el rumbo de este país y elegir a Joe Biden, quien tiene la experiencia para sacarnos de esta crisis de salud, como lo hizo anteriormente cuando trabajó contra el Ébola.
Biden sabe que el éxito de este país depende del éxito de lo Latinos.
El comparte nuestro valor por el trabajo y pasión por la familia. Por eso, su plan económico incluye la creación de trabajos con salarios dignos, programas para que más de nuestros hijos se gradúen y nuestras familias tengan acceso a la salud. Porque Biden sabe que JUNTOS es como este país avanza….
Votemos por Joe Biden.
DISCLAIMERS:
WIN: Este anuncio fue pagado y aprobado por Win Justice PAC, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos. “Win Justice es responsable por el contenido de este anuncio”
PFAW: Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.People For the American Way es responsable por el contenido de este anuncio
TRANSLATION
Hispanics have been the most affected by the pandemic because many of us are essential workers and we cannot afford not to work. Trump has endangered our lives by not responding adequately to the health crisis, and by not listening to experts on how to protect our families.
But in this election we have the opportunity to change the course of this country and elect Joe Biden, who has the experience to get us out of this health crisis, as he did before when he worked against Ebola.
Biden knows that the success of this country depends on the success of the Latinos. He shares our work values and passion for our family. His economic plan includes the creation of jobs with decent wages, programs to help our children graduate and access to health for our families. Because Biden knows that TOGETHER is how this country moves forward….
Let’s vote for Joe Biden.
WIN JUSTICE PAID FOR AND IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE.
RADIO :60 SEC “VICTORIES”
En Nevada, los latinos estamos cambiando el rumbo de la historia.
Elegimos a Catherine Cortez Masto, la primera Latina para representarnos en el Senado y sacamos a Dean Heller,el senador republicano que nunca entendió a nuestra comunidad. Al principio de este año nuestro voto eligió a legisladores hispanos que si nos entienden.
Hemos demostrado que nuestro voto tiene el poder. Ahora tenemos la oportunidad de elegir un líder con la experiencia y visión firme para nuestro futuro.
Biden sabe que el éxito de este país depende del éxito de lo Latinos.
El comparte nuestro valor por el trabajo y pasión por la familia. Por eso, su plan económico incluye la creación de trabajos con salarios dignos, programas para que más de nuestros hijos se gradúen y nuestras familias tengan acceso a la salud. Porque Biden sabe que JUNTOS es como este país avanza….
Votemos por Joe Biden.
DISCLAIMERS:
WIN: Este anuncio fue pagado y aprobado por Win Justice PAC, www.winjustice.org. No autorizado por ningún candidato o comité de candidatos. “Win Justice es responsable por el contenido de este anuncio”
PFAW: Pagado por People For the American Way independiente de cualquier candidato o comité de candidatos.People For the American Way es responsable por el contenido de este anuncio
TRANSLATION:
In Nevada, Latinos are changing history. We elected Catherine Cortez Masto, the first Latina to represent us in the Senate, and we removed Dean Heller, the Republican senator who never understood our community. At the beginning of this year, our vote elected Hispanic legislators who do understand us. We have shown that our vote has power.
Now we have the opportunity to choose a leader with the experience and firm vision for our future.
Biden knows that the success of this country depends on the success of the Latinos. He shares our work values and passion for our family. His economic plan includes the creation of jobs with decent wages, programs to help our children graduate and access to health for our families. Because Biden knows that TOGETHER is how this country moves forward….
Let’s vote for Joe Biden.
WIN JUSTICE PAID FOR AND IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE.
About Latinos Vote
People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.
El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.
About People For the American Way
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: https://www.pfaw.org.
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