People For the American Way

In Georgia: People For the American Way’s Latinos Vote! Announces Six Figure Statewide Spanish-Language Radio Ad Buy

FOR IMMEDIATE RELEASE: December 15, 2020

Contact: Press Department at People For The American Way

Email: [email protected]

Phone Number: 202.467.4999

Atlanta— Today, People For the American Way’s Latinos Vote! program announced a six-figure Spanish-language radio ad buy across Georgia, focused on the importance of electing Rev. Raphael Warnock and Jon Ossoff to the U.S. Senate in the January 5 runoff elections.

Ads began airing today, and the ad campaign goes through Election Day, Jan. 5.

One of the ads released today has the voice of legendary civil and labor rights leader Dolores Huerta, a People For Board Member. The additional ad released today focused on the issue of immigration and DACA, one that is very important to Georgia Latino voters. Two additional ads are also scheduled to be released.

Listen to Dolores Huerta’s ad here. Listen to the ad concerning immigration communities and DACA here. 

People For the American Way’s Latinos Vote! program was the first to invest in reaching out to Latino voters through Spanish language political ads in Georgia in 2014 and was the only group invested in Spanish-language media across the state focused on the presidential election during the 2020. Until November’s election, Georgia had not voted for a Democrat in a presidential election since 1992, when they voted for Bill Clinton.

There are an estimated 32 million eligible Latino voters nationwide and an estimated 291,000 eligible Latino voters in Georgia, which represents four percent of all eligible voters in the state–enough to turn the tide in favor of both Ossoff and Warnock. Exit polls had the Latino vote at seven percent of the electorate for the November general election.

“On January 5, we are going to win these Senate seats and the Latino community will be key to our victory,” said People For the American Way President Ben Jealous. “Georgians have watched for years as state Republicans try to keep voters from casting ballots. But no amount of suppression can make up for the frustration of the tens of thousands who have lost loved ones and livelihoods to a pandemic Donald Trump continues to downplay. Georgians have had enough.”

“November’s presidential election showed that when you prioritize Latino communities, we will flex our political muscles at the polls,” People For the American Way board member, civil rights and labor leader Dolores Huerta. “Latinos in Georgia and across the country have watched Sen. Loeffler and Sen. Perdue endorse and help install racist and xenophobic policies under the Trump administration. We know who they are and we know it is time for them to go. Latinos are more motivated than ever to get out and vote for Jon Ossoff and Raphael Warnock in January.”

“Latino voters played a huge role in turning Georgia blue in November,” said People For the American Way Political Director Lizet Ocampo. “Latinos Vote! and People For the American Way reached out and engaged the Latino community across Georgia during the presidential election and we’re doing it again for these Senate races. We are going to win on January 5.”

Spot 1: “Sí se puede en Georgia” – Dolores Huerta Explains

Listen here.


¡Hola, soy Dolores Huerta, y sí se pudo ganarle a Trump en Georgia!

Para conseguir cambios más grandes, necesitamos el Congreso, y el senado está controlado por Republicanos que bloquearán los esfuerzos de Biden.

Este 5 de enero podemos cambiar el control del senado para los demócratas.

En Georgia votaremos por segunda vez para dos puestos en el senado.

Ganando los dos puestos, tendremos la mayoría en el senado. ¡Estas elecciones importantes deciden el apoyo que el nuevo presidente tendrá para pasar leyes que ayudan a Georgia y a toda la nación!

¡Votando por los candidatos demócratas, terminamos la pesadilla de Trump!

No esperes hasta el 5 de enero.

¡Vote hoy por anticipado por los demócratas Raphael Warnock y Jon Ossoff!

Esta victoria está en tus manos. ¡Sí se puede!


Hi, I’m Dolores Huerta, and yes, we did beat Trump in Georgia!

To obtain bigger changes, we need Congress, and the Senate is controlled by Republicans who’ll block Biden’s efforts.

This January 5th we can change the control of the Senate to the Democrats.

In Georgia we’ll vote a second time for two Senate seats.

By winning both seats, we’ll have the majority in the Senate.

These important elections in Georgia will determine what support the new President will have to pass laws that’ll help Georgia and the whole nation!

By voting for the democratic candidates, we end the Trump nightmare!

Don’t wait until January 5th.

Early vote today for Democrats Raphael Warnock and Jon Ossoff!

This victory is in your hands.

Yes, we can!

Spot 2: “Juntos podemos” – Immigration

Listen here.


Para nuestra comunidad, los últimos cuatro años han sido una pesadilla.

Ahora podemos ayudar a cambiarlo, porque Joe Biden, nuestro presidente electo, apoya DACA y hará lo correcto.

Pero para que pasen las leyes de inmigración en el congreso, Biden necesita un senado que no lo bloqueara en cada paso. Así que todos necesitamos votar otra vez en las elecciones de segunda vuelta para el senado.

Esta es la única manera de tener la mayoría en el senado y poder deshacer todo el daño que Trump y sus títeres le han hecho a nuestras familias, a nuestra comunidad y a nuestro país.

Así es que el 5 de enero debemos terminar con lo que empezamos en noviembre y deshacernos de las horribles políticas de Trump votando por los demócratas Raphael Warnock y Jon Ossoff.

¡Votamos para un futuro mejor para los DREAMers y para todos!


For our community, the last four years have been a nightmare.

Now we can help change that because Joe Biden, our President-elect, supports DACA and will do what’s right.

But for immigration legislation to pass in Congress, Biden needs a Senate that won’t block his every move. So we all need to vote again in the Senate runoff elections!

This is the only way to have the majority in the Senate and this way undo all the harm that Trump and his puppets have caused our families, our community, and our country.

So on Jan 5th we need to finish the job we started in November and get rid of Trump’s horrible policies by voting for Democrats Raphael Warnock and Jon Ossoff.

Let’s vote for a better future for DREAMers and for all!

About Latinos Vote

People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.

El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.

About People For the American Way

People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: